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Volkswagen drives IDN dot-brand off a cliff

Kevin Murphy, September 13, 2021, Domain Registries

Volkwagen has decided it no longer wishes to run its Chinese-script dot-brand gTLD.

The car-maker’s Chinese arm has asked ICANN to terminate its contract for .大众汽车 (.xn--3oq18vl8pn36a), which has been in the root for five years.

It’s the standard terminating dot-brand story — the gTLD was never used and VW evidently decided it wasn’t needed.

The company also runs .volkswagen, and that’s not used either, but ICANN has yet to publish termination papers for that particular string.

Fellow German car-maker Audi is one of the most prolific users of dot-brands. Its .audi gTLD has over 1,800 registered domains, most of which appear to be used by its licensed dealerships.

.volkwagen is the 95th terminated dot-brand and the seventh terminated internationalized domain name gTLD.

Two-letter .info auctions get go-ahead

Kevin Murphy, April 25, 2010, Domain Registries

ICANN has approved Afilias’ request to auction off its reserve of one and two-letter .info domain names.

The company seems to be planning to allocate the names both at auction and through a request-for-proposals process that would see registrants promise to develop and market their .info sites.

Any big partnerships could provide a welcome profile boost to .info, which has been around for a decade but still only grows about as much in a year as .com does in a month.

While auctions could also bring a nice windfall to the company, Afilias can expect to come under pressure from certain trademark holders to keep their brands off the market.

Volkswagen’s lawyers apparently “threatened every action in the book” to keep vw.biz out of Neustar’s allocation process for two-letter .biz names last year.