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West.cn targets Engrish domainers with new .xyz site

Kevin Murphy, August 26, 2016, Domain Registrars

West.cn, the Chinese registrar that has quickly become the highest-volume seller of new gTLD domains, has turned its attention to the English-speaking market.

The company has launched a new site at West.xyz, offering domains at some of the cheapest prices available, in English.

A .com can be obtained for the equivalent of $8.25 a year, while a .xyz costs about $1.20, according to the site. In .top, names are on sale for about $0.60.

West.xyz is still pricing its names in CNY, which may be off-putting to buyers in English-speaking markets.

The quality of the translation is currently quite poor also, verging on what razy lacists know as “Engrish”.

“Wish you a good luck in deals!” the front page offers.

“We hope to let all customers invest breezily and contribute to the domain industry with unremitting efforts,” the About page reads.

“In future, west.xyz will devote itself to the healthy and sustainable domain industry development and serve all customers wholeheartedly.”

The choice of .xyz as the domain for the new site is perhaps not surprising.

West.cn is XYZ.com’s biggest-volume channel partner, and recently put $1.5 million into subsidizing .xyz renewal fees.