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WordPress.com’s registrar service: Slow cookin’ makes good eatin’

Kevin Murphy, September 26, 2011, Domain Registrars

WordPress.com provider Automattic has not abandoned its plans to start offering domain names directly to its users, according to its lead developer.

It’s been about 11 months since the company received its ICANN accreditation, but it is currently still acting as a Go Daddy reseller.

“Our registry product is still under development,” Automattic founder and chief barbecue taste tester (really) Matt Mullenweg said in an email. “Slow cookin’ makes good eatin’.”

WordPress.com announced last week that it would start offering .me domains, alongside .com, .org, and .net, saying it would give users a better chance to get a domain they liked.

The .me registry, Domen, is a joint venture whose partners include Go Daddy and Afilias.

“GoDaddy is a valued partner and we continue to use many of their services as part of our business,” Mullenweg added.

Domain names are WordPress.com’s best-selling add-on product. According to DomainTools, over 226,000 domains are hosted on the same servers as WordPress.com.

WordPress.com becomes a domain name registrar

Kevin Murphy, October 19, 2010, Domain Registrars

Automattic, the company behind the WordPress.com blogging service, appears to have been granted an ICANN registrar accreditation, which would allow it to start selling domain names direct to its users.

The development seems to put a question mark next to the company’s reseller relationship with Go Daddy subsidiaries Wild West Domains and Domains By Proxy.

Currently, WordPress.com allows users to buy domain names and map them to their wordpress.com blog directly through their blog’s interface. The company charges $17 a year, with optional privacy.

It’s my understanding that the company currently acts as a Wild West Domains reseller, with the privacy protection service offered by Domains By Proxy. Both are Go Daddy companies.

Recently, WordPress.com started offering an Offsite Redirect service, enabling users to bounce visitors to example.wordpress.com to example.com after they’ve switched hosts.

Go Daddy used this as an opportunity to encourage WordPress.com users to migrate to its own hosting service in this blog post.

Automattic showed up on ICANN’s list of accredited registrars IDs yesterday, suggesting that it will not be long before it is also on the official list of accredited registrars.