How to make $10,000 from .xxx domains

The policy body overseeing .xxx domain names plans to dish out grants of up to $10,000 to worthy causes.
The International Foundation For Online Responsibility expects to launch a new IFFOR Grants Program on June 1, according to a March announcement I only just noticed.
According to IFFOR, the grants will be capped at $10,000 per individual or organization and will be given to those who contribute to IFFOR’s four official policy goals:

Fostering communication between the Sponsored Community and other Internet stakeholders
Protecting free expression rights as defined in the United Nations Declaration of Human Rights
Promoting the development and adoption of responsible business practices designed to combat online child abuse images and to support user choice and parental control regarding access to online adult entertainment, and
Protecting the privacy, security, and consumer rights of consenting adult consumers of online adult entertainment goods and services

It seems like a pretty good opportunity for free speech advocacy groups to top up their funding.
ICM Registry, the .xxx manager, gives IFFOR $10 per year for every resolving .xxx domain name registered.
Its funding is therefore very likely approaching the $1.5 million mark in the hundreds of thousands of dollars right about now.

Is .xxx really that crappy?

It’s not a huge secret that the new .xxx gTLD isn’t doing as well, five months after launch, as ICM Registry would have hoped, but how does it shape up against other top-level domains?
Domain Name News earlier this week published an analysis of the top one million most-trafficked web sites, according to Alexa rankings, and found that .xxx had just 61 entries.
Per DNN reporter Mike Cohen:

We would not have thought that only 61 domains in total would be ranking inside the top 1,000,000 most visited sites in the world. That number was suppose to be exponentially higher by all accounts even a few month’s in, which we now are well into 2012, however reality says otherwise.

I’m not sure what “all accounts” DNN is referring to — possibly ICM’s marketing hype — but I thought the analysis was interesting so I thought I’d try to replicate it.
This morning I parsed today’s Alexa top million sites list and came up with the following (sortable) table.
[table id=7 /]
These are quick and dirty numbers, based on Alexa data, and my code might be wonky, so please don’t place too much faith in them.
I only looked at the “new” gTLDs introduced since 2001, as well as two mass-market ccTLDs (.co and .me) introduced over the same period.
The .co numbers do not include third-level domains under .com.co and the ccTLD’s other legacy extensions.
The “Months Active” column is the number of months since the TLD was delegated into the DNS root, measured by the date of the first registry report it filed with ICANN or the IANA (re)delegation date, not the date of general availability.
The fourth column is the number of domains divided by the number of months. It’s a fairly arbitrary measure, presented merely to give you an idea of the “success” of the TLD over time.
You could possibly, loosely, think of it as “how many domains a TLD can expect to get into the Alexa 1 Million per month”.
By that measure, .xxx isn’t doing too badly.
It’s even beating .jobs and .tel in absolute terms.

Did a university just pay $3,000 for its .xxx domain?

The domain name sju.xxx has changed hands for $3,000 on Sedo.
It’s the first .xxx domain I recall popping up in Sedo’s sales feed.
However, I think there’s a pretty good chance it’s a damage-mitigation move by an American university.
SJU is the acronym used by Saint Joseph’s University in Philadelphia, PA. The college uses sju.edu as its primary domain.
Knowing how paranoid universities have been about protecting their reputations in .xxx, and given that the sale came in just below the price of a cheap UDRP, I suspect we’re looking at a defensive move.
The Whois record for the domain is currently under privacy protection. Until recently, it belonged to one Jay Camina. It resolves to a suggestive Go Daddy parking page.

ICM confirms three porn gTLD bids

ICM Registry has applied to ICANN for the new gTLDs .sex, .porn and .adult.
If its applications are successful, the company plans to automatically block any second-level domain that is already registered in .xxx, including the Sunrise B defensive registrations.
This means if you own example.xxx, the equivalent .sex, .porn and .adult domains would be reserved until you pay a “nominal” activation fee to activate them.
As well as trademark owners, that would probably be pretty good news for owners of “premium” .xxx domains.
According to ICM, the four domains will not be permanently linked, so if you own a good .xxx you’ll be able to pay a normal registration fee then activate and sell off the three “freebies”.
Because the domains would be permanently reserved, there would be no renewal fees until you choose to activate them, which could well be the same day you sell them.
There’s a good chance these gTLDs will be contested by other applicants and objected to by governments, of course.
I’ve written more on the announcement for The Register here.

YouPorn’s .xxx settlement talks extended

YouPorn owner Manwin, .xxx manager ICM Registry and ICANN have asked a California court for a few more weeks to settle Manwin’s antitrust lawsuit.
According to a court filing yesterday, the three want to extend ICANN and ICM’s window to respond to Manwin’s complaint extended from April 17. The submission reads:

The parties’ settlement discussions have not yet finished. In order to complete those discussions, the parties stipulate to extend, by an additional about three weeks until May 8, 2012, the deadline for Defendants to respond to Plaintiffs’ First Amended Complaint.

By May 8 the world is going to know whether ICM and/or Manwin have applied to ICANN for other adult-oriented gTLDs (.sex, .porn, etc), which could change the picture considerably.
Manwin sued ICANN and ICM in November, alleging that they colluded on .xxx to deliver “monopolistic conduct, price gouging, and anti-competitive and unfair practices”.
ICM and ICANN have denied the allegations.

Sunrise .xxx domains get 1.3 million hits a day

Domain names blocked by trademark holders during the .xxx sunrise period get 1.3 million hits per day, according to ICM Registry president Stuart Lawley.
The number refers to DNS queries arriving at the name servers ICM uses to serve up its standard blocking placeholder page.
I estimate that this works out to about 20 queries, on average, per domain per day.
The placeholder is displayed whenever a web user visits a domain that was registered during the Sunrise B launch phase last October.
A million DNS queries does not necessarily indicate a million page views, of course. Spiders and other automated processes likely account for some of the query traffic.
ICM does not monetize the pages, and because the names resolve to a standard placeholder ISPs don’t get to monetize the error traffic either.

ICM offers free .xxx domains to porn stars

ICM Registry and Name.com have teamed up to give a free one-year .xxx domain name registration to 3,500 selected porn stars.
It’s part of ICM’s Adult Performer Program, which saw these performers’ names initially reserved.
According to ICM, Name.com has pre-paid for the first year’s registration, valid until February 3 next year, but participating individuals will of course be free to move to another registrar if they choose.
That works out to $210,000 in registry fees, if I’m understanding the deal correctly, which seems like a bit of a risk given the general hostility to .xxx from the mainstream porn industry.
Name.com charges $84.99 for .xxx domains.
The Adult Performer Program came in for a bit of criticism last year, when some actresses tried to defensively register their names not realizing they had been reserved.

ICM and YouPorn in antitrust settlement talks

It’s Valentine’s Day, so perhaps it’s appropriate that ICM Registry has just revealed that it’s in talks to settle the .xxx antitrust lawsuit filed by one of the world’s biggest porn networks.
ICM and Manwin Licensing may soon resolve the case, which Manwin filed in November over the “extortion” it saw in the launch of the .xxx top-level domain, according to court documents.
In a joint filing, Manwin and ICM, along with ICANN and Digital Playground – the fellow plaintiff that Manwin has since acquired – said:

in recent days, Plaintiffs and ICM have engaged in discussions aimed at resolving the disputes that are the subject of this litigation.
The parties believe that additional time would potentially allow the parties to resolve all or some portion of their disputes.

The filing stipulates that Manwin has until this Friday to file an amended complaint and that ICANN and ICM should have 60 days after that to file their responses to the complaint.
That’s assuming that the suit isn’t completely settled in the meantime, of course.
The ICANN and ICM motions to dismiss filed in January have been taken off-calendar until Manwin amends its complaint.
I understand that ICANN also has secured a 60-day extension to its deadline to respond to the separate Manwin Independent Review Panel proceeding.
Manwin, which runs Brazzers, YouPorn and the Playboy-branded web sites, claimed in its complaint that the approval of .xxx in the absence of a competitive tender and its subsequent launch policies and pricing violated US antitrust laws.
ICANN and ICM claimed in their responses last month that the company was just scared of a little competition.

ICANN: antitrust law does not apply to us

ICANN says it “does not engage in trade or commerce” and therefore US antitrust laws do not apply to its approval of the .xxx top-level domain, according to court documents.
The organization and .xxx operator ICM Registry yesterday submitted their coordinated responses to the antitrust lawsuit filed by YouPorn owner Manwin Licensing.
ICANN claims it cannot be held liable under antitrust law and ICM has accused Manwin of filing a nuisance lawsuit because it missed its opportunity to secure some premium .xxx domain names.
Manwin sued in November, alleging ICANN and ICM illegally colluded to deliver “monopolistic conduct, price gouging, and anti-competitive and unfair practices”.
The company, which runs the largest porn sites on the internet, claims ICANN should have opened the .xxx contract to competitive bidding and that ICM’s sunrise policies amounted to “extortion”.
It wants a California District Court to shut down .xxx entirely.
But ICANN has now argued that Manwin’s antitrust claims cannot possibly apply to it because it is a charitable, public-interest organization:

ICANN cannot, as a matter of law, be liable under the antitrust laws with respect to the conduct alleged in the Complaint because ICANN does not engage in “trade or commerce.”
…
[ICANN] does not sell Internet domain names, it does not register Internet domain names, and it certainly is not an Internet pornographer. ICANN does not make or sell anything, it does not participate in any market, and its Bylaws expressly forbid it from participating in any of the markets referenced in the Complaint.

Its motion to dismiss (pdf) goes on to say that the introduction of .xxx is actually pro-competition, and that Manwin only sued because it is scared of losing market share.

Plaintiffs claim to be upset with the manner in which ICM is operating the new .XXX registry, but since Plaintiffs already operate (by their own admission) some of the most successful pornographic websites on the Internet, websites that will continue to operate irrespective of anything ICM might do, what the Plaintiffs are really complaining of is the potential competition that their websites may face from the operation of .XXX.

ICM Registry makes similar arguments in its motion to dismiss (pdf):

what Plaintiffs are really complaining about is the fact that they lost the opportunity to purchase the least expensive defensive registry options offered by ICM because they missed the deadline

But ICM also says that the lawsuit falls foul California’s laws against so-called SLAPPs (“strategic lawsuits against public participation”), basically nuisance suits designed to suppress speech.
Declarations from CEO Stuart Lawley (pdf) and marketing director Greg Dumas (pdf) detail conversations between Manwin and ICM in the run-up to the gTLD’s approval and launch.
Manwin managing partner Fabian Thylmann offered to invest in ICM in July 2010, but Lawley declined, according to an ICM exhibit (pdf).
By October 2010 these offers had turned to legal threats, according to Dumas’ declaration:

Manwin saw the introduction of the .XXX sTLD as a threat to Manwin’s dominance over the adult Internet industry. At that time, Thylmann said that he would do whatever he could to stop .XXX. Specifically, Thylmann said that if ICANN approved the .XXX sTLD, Manwin would file a lawsuit against ICM to disrupt its ability to conduct business

Shortly after ICANN’s December 2010 meeting in Cartagena concluded with an ambiguous resolution on .xxx’s future, Thylmann rebuffed Dumas’ overtures about the .xxx Founders Program.
He predicted in an email to Dumas that ICANN’s Governmental Advisory Committee would force ICANN to reject .xxx, adding “the .xxx domain is useless even if it comes to market”, according to an ICM exhibit.
In September 2011, when the .xxx launch was already well underway, Manwin demanded thousands of free premium .xxx domains and a veto over some registry policies, according to Dumas:

Manwin demanded that ICM: allocate a minimum of several thousand .XXX domain names to Manwin free of charge; commit to prevent IFFOR from making any policies that ban or restrict the operation of user-generated content “tube” sites on .XXX domains; grant across-the-board discounts on all .XXX domain registrations; and allow Manwin to operate certain ‘premium’ or high value domain names, such as “tube.xxx,” through a revenue sharing arrangement between Manwin and ICM.

ICM says that these demands were accompanied by legal threats.
The lawsuit and Manwin’s boycott of companies using .xxx domains has harmed ICM’s business, according to the company’s court filings.
The case continues.

Fox takes control of squatted .xxx domain

Twentieth Century Fox has withdrawn its cybersquatting complaint about the domain name foxstudios.xxx after the domain was transferred into its control.
As I reported on Tuesday, the UDRP case was a no-brainer. Fox Studios is Fox’s production subsidiary, and the owner of foxstudios.xxx had offered the domain for sale on eBay for a ludicrous $1.9 million.
This would have been more than enough to show bad faith.
The Whois record for the domain shows it is now owned by Fox, with an email address corresponding to an outside law firm. From here, it still resolves to a for-sale page, however.
Three more .xxx UDRP complaints have been filed this week, all by Turkish companies, bringing the total since December 29 to eight.