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DI to participate in New York new gTLD conference
Kevin Murphy,
January 9, 2013, 10:25:18 (UTC),
Domain Services
The agenda for the two-day Digital Marketing & gTLD Strategy Congress in New York this March has been published, and I’m happy to say that DI is involved.
The Congress is being organized by Momentum Consulting Group and I expect it to have a bigger focus on dot-brand gTLDs than any other event of its kind to date.
The keynote speaker on day one is Georges-Edouard Dias, the chief digital officer for L’Oreal, which has applied for 13 gTLDs. Executives from Interbrand and Citi will also be speaking.
I’ve agreed to host a “fireside chat” after lunch on the first day, with Sally Costeron, ICANN’s senior adviser to the CEO on stakeholder engagement. Audience participation will be encouraged.
The subject of the discussion is: “How TLDs Empower Consumers, Offer Choice and Provide New Opportunities for Brands”. Here’s what the conference brochure (pdf) says:
At the core of the new TLD program was the desire for choice, competition and innovation. The new TLD program will help the Internet become more global (including Chinese, Arabic, etc letters). This keynote will outline ICANN’s commitment to a long term strategy with a plan for a system and structure to support the objectives.
Several sessions are also planned on domain registration and branding strategies for companies that have not applied for their own new gTLDs.
Conference tickets range from $1,295 to $1,695, depending on when you book. The next price increase is coming January 18.
We’re also proud to be participating as Lead Sponsors of the event and agree with you Kevin, this conference is shaping up to address a critical market challenge which extends beyond the usual suspects of TLD industry. It will help create a platform from which discussions such as ‘How will the new TLDs change digital marketing’ will be possible, and important brand actors will be present to weigh in with their thoughts and positions.
As sponsors we have some leeway to offer some discounts on registration fees to our clients and industry colleagues. Please contact me directly to take advantage.
Oh, the irony that the speakers’ line-up features so many who are actively opposing increased trademark protections . . . .
Something I could raise with Sally maybe…