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Rival dot-brand bidders in settlement talks, seek auction delay
Kevin Murphy,
November 13, 2019, 17:08:30 (UTC),
Domain Registries
Two companies called Merck have managed to delay an ICANN auction for the .merck dot-brand top-level domain.
The two companies applied for .merck in 2012 and have spent the last almost eight years conducting a battle for the string using various ICANN conflict and appeals mechanisms.
Earlier this year, ICANN placed the two applications into a “last resort” auction, the proceeds of which would flow into ICANN’s own coffers.
Scheduled for July, it would have been the first time competing brands had fought for the same gTLD at ICANN auction.
But the two Mercks sought and received multiple extensions to the auction date, telling ICANN that they were in private settlement talks, until ICANN seemingly got bored and denied their last extension request.
The auction was set to go ahead in late October, but the two applicants managed to get another delay anyway by filing a Request for Reconsideration with ICANN, asking that the refusal to extend be overturned.
While the request is likely to be rejected, the mere fact of its filing means both applications continue to be in “On Hold” status while the request is processed, buying the companies at least a month of extra time to come to their own less-expensive resolution.
The two companies are US-based Merck Registry Holdings, Inc. and its former parent, Germany-based Merck KGaA. The German company is over 350 years old and split from its American subsidiary when it was seized by the US government during World War I. They’re both in the chemicals business.
Sounds like an ego battle because these .brand’s are not even worth having. Probably one party at least should look at things again rather than listening to the lawyers.