Recent Posts
- ICANN publishes its Woke Manifesto. Here’s my hot take
- Alibaba, Name.com among new RDRS opt-ins
- The Swiss can register .swiss domains from next week
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- ICANN content policing power grab may be dead
- Cable company unplugs its dot-brand after acquisition
- Germany crosses 10,000 dot-brand domains milestone
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- Some registrars have already quit ICANN’s Whois experiment
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- Internet could get one-letter gTLDs (but there’s a catch)
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- ICANN 79: anonymous trolls and undercover lawyers
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- Epik gets acquired again! The plot thickens…
- Airline gTLD crashes and burns
- First chunks of new gTLD Applicant Guidebook drop
- Epik to reveal its owners soon
- Another crypto firm to apply for a new gTLD
- Monster and Royce are NOT involved in Epik?!
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- ICANN picks its first ever Supreme Court
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- Has Epik gone “woke”?
- First bits of new gTLD Applicant Guidebook expected next week
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- ICANN threatens to regulate your speech [RANT]
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- ICANN begs people to use its new Whois service
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- Over 50,000 .ai domains sold in three months
- Amazon planning new push into registrar market?
- Registries and registrars vote ‘Yes’ to new DNS abuse rules
- ICANN predicts flattish 2025 for domain industry
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- ICANN picks Istanbul for 2024 meeting
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- ICANN accused of power grab over $271 million auction fund
- A registrar is getting blamed for an Israeli war propaganda site
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- Google sells five-figure AI domain and six-figure .ing hack
- .blackfriday is still a bit rubbish
- Internet Naming Co acquires five more gTLDs
Bank spends $800,000 to move from a .bank to the exact-match .com
Kevin Murphy,
January 19, 2022, 14:03:30 (UTC),
Domain Sales
A small Wisconsin bank has acquired the exact-match .com for its brand for $800,000.
Bank First currently uses a .bank domain, bankfirstwi.bank, but has decided to rebrand to bankfirst.com, CFO Kevin LeMahieu told DI today.
In what many domainers will consider an “upgrade”, the .com was purchased during the fourth quarter from another financial institution.
Its new domain currently redirects to the old .bank domain.
The exact-match .bank domain, bankfirst.bank, belongs to an unrelated Mississippi bank with a similar name. But that company doesn’t use it, preferring instead bankfirstfs.com.
.bank is a tightly restricted and secured gTLD launched in 2015 where domains cost about $1,000 a year. It currently has fewer than 5,000 domains under management.
I almost guarantee it was because email leakage. I own a geobank.com and a bank and uses geo name .bank and the email bleeding is asinine. They are aware it happens daily, but since .bank domains has timeshare closed banks in being cyber security experts and it being the most secure email address they can use. I told the CEO I would find a different department for his cyber security person.
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