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GoDaddy acquires DNAcademy
Kevin Murphy,
March 24, 2022, 09:25:42 (UTC),
Domain Registrars
GoDaddy has acquired DNAcademy, which provides online domain-investing learning services, for an undisclosed sum.
The two companies announced yesterday that GoDaddy has not only bought the content of the DNAcadamy web site, but also the services of founder Michael Cyger, who will become GoDaddy’s first director of education.
While the deal brings DNAcademy’s content to a potentially vastly larger audience, it’s not clear that all existing customers will benefit.
Cyger posted that people currently on a $499 annual membership will have their contracts honored, but it’s still not clear what will happen to those who handed over $949 for a “lifetime” membership.
“Lifetime members: Although the DNAcademy customer base was not acquired, GoDaddy values the relationships DNAcademy cultivated with domain name investors and will make best efforts to provide access to the new offering,” he wrote.
DNAcademy is not accepting new memberships while its services are being integrated with GoDaddy Domains, which is expected to take several months.
For GoDaddy, the secondary market is now the big driver of domains revenue, contributing about two thirds of its growth last year.
The company already makes it fairly easy for its customers to list their domains for resale, and presumably it expects DNAcademy to help turn more of its millions of registrants into domainers.
How to screw your lifetime members, those who supported you early on?
https://www.dnacademy.com/dnacademy-acquired-by-godaddy
“Lifetime members: Although the DNAcademy customer base was not acquired, GoDaddy values the relationships DNAcademy cultivated with domain name investors and will make best efforts to provide access to the new offering.”