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GoDaddy formally signs .tv registry contract
Kevin Murphy,
April 4, 2022, 11:06:08 (UTC),
Domain Registries
GoDaddy has formally taken on the contract to run .tv, the ccTLD for the Pacific island nation of Tuvalu, according to the company.
GoDaddy Registry said that the deal was signed with the Tuvalu government at the Dubai Expo 2020 trade show on March 30.
The company won a tender process last December in which incumbent Versigin, which has been running .tv for 20 years, did not participate.
Tuvalu is expected to get a much bigger share of the revenue than it did under Verisign, which paid $5 million a year, but terms have not been disclosed.
GoDaddy senior director of business development George Pongas said in a press release that the parties are “convinced that together we can position the .tv ccTLD for significant worldwide growth and a new era of brand awareness and community engagement”.
GoDaddy is substantially more customer-facing than Verisign, and controls the registration path, so it’s not difficult to see how this could boost .tv’s sales.
The deal comes at an opportune time, as user-created video content is experiencing something of a boom.
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