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“Everyone thinks you’re a spammer” if you buy keyword domains, says Googler

Kevin Murphy, February 16, 2023, 16:31:52 (UTC), Domain Sales

A veteran Google “Search Advocate” has said he’s “not a fan” of keyword-rich domain names, partly because they’ll make people think you’re a spammer.

John Mueller responded to a Reddit thread from a user wondering whether it’s worth splashing out $2,000 on a two-keyword .com domain for his new business.

Mueller responded, according to Search Engine Roundtable and Search Engine Journal:

I’m not a fan of keyword-keyword domains, but YMMV [your mileage may vary]. Random thoughts:

everyone thinks you’re a spammer

changing business focus, or even expanding, is harder

you have no brand name, there’s nothing that people can search for which “obviously” should show your site. You’re always competing, you’re not building value with long-term users.

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