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TV network rebrands on single-letter domain
Kevin Murphy,
July 17, 2024, 15:22:59 (UTC),
Domain Sales
UKTV, the company that runs a number of basic cable TV stations in the UK, has rebranded itself as U, and is now using u.co.uk as its primary destination domain.
Its channels have been rebranded to the domain-resistant U&Dave, U&W, U&DRAMA and U&YESTERDAY. The “masterbrand” U will be used for its streaming services.
The domain u.co.uk was released back in 2011 as part of Nominet’s release of one and two-character domains. It was claimed as a trademark by multiple parties and was auctioned for a likely four-figure sum.
The winning bidder in 2011, Ubrands, doesn’t seem to have ever used the domain, and it’s not clear how much U paid for it this time it changed hands.
The matching second-level, u.uk, is owned by a domain investment company and has a BIN price of £500,000 on its landing page.
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