Amazon readying fashion and book gTLDs
Amazon appears to be dusting off two of its long-dormant gTLDs, targeting the books and fashion industries ahead of launch next year.
But it’s probably not worth getting too excited about if you only speak English. The TLDs are .ファッション (.xn--bck1b9a5dre4c), which is Japanese for “fashion” and .書籍 (.xn--rovu88b), which is Chinese for “books”.
Updated dates filed with ICANN show Amazon Registry is planning to take both to general availability in early November 2025. That’s not a typo, the dates really are over a year away.
No pricing or registration policy information is available.
The two TLD have both already carried out their mandatory sunrise periods — eight years ago — and currently have 50-odd names in their zone files, which all appear to be internal or sunrise registrations.
Amazon has 54 gTLDs, a mixture of dot-brands and generic terms, according to my database, but only nine generics have launched and only two have registrations measured in the thousands.
The company applied for its dictionary-word, product-category TLDs at a time when it thought it would be able to keep them a closed shop where it could keep all the domains to itself.
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