New back-end approval program could reduce the cost of a new gTLD
ICANN will consider a new pre-approval program for registry back-end service providers in order to streamline the new gTLD application process and potentially reduce application fees.
The proposed “RSP pre-evaluation process” was one of the biggest changes to the new gTLD program agreed to by ICANN’s New gTLDs Subsequent Procedures working group (SubPro), which published its final report for comment last week.
The recommendation addresses what was widely seen as a huge process inefficiency in the evaluation phase of the 2012 application round, which required each application to be subjected to a unique technical analysis by a team of outside experts.
This was perceived as costly, redundant and wasteful, given that the large majority of applications proposed to use the same handful of back-end RSPs.
Donuts, which applied for over 300 strings with virtual cookie-cutter business models and all using the same back-end, had to pay for over 300 technical evaluations, for example.
Similarly, clients of dot-brand service providers such as Neustar and Verisign each had to pay for the same evaluation as hundreds of fellow clients, despite the tech portions of the applications being largely copy-pasted from the same source.
For subsequent rounds, that will all change. ICANN will instead do the tech evals on a per-RSP, rather than per-application, basis.
All RSPs that intend to fight for business in the next round will undergo an evaluation before ICANN starts accepting applications. In a bit of a marketing coup for the RSPs, ICANN will then publish the names of all the companies that have passed evaluation.
The RSPs would have to cover the cost of the evaluation, and would have to be reevaluated prior to each application window. ICANN would be banned from making a profit on the procedure.
SubPro agreed that applicants selecting a pre-approved RSP should not have to pay the portion of the overall application fee — $185,000 in 2012 — that covers the tech eval.
RSPs may decide to recoup the costs from their clients via other means, of course, but even then the fee would be spread out among many clients.
The proposed policy, which is still subject to SubPro, GNSO Council and ICANN board approval, is a big win for the back-ends.
Not only do they get to offer prospective clients a financial incentive to choose them over an in-house solution, but ICANN will also essentially promote their services as part of the program’s communications outreach. Nice.
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