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ICANN rules could hamper agentic AI domain regs
Bulk registration of domain names is likely to become more difficult under policy proposals being considered in ICANN, potentially limiting the potential of agentic AI.
The Generic Names Supporting Organization is in the very early stages of a Policy Development Process that aims to “introduce friction” into bulk registration shopping carts for untrusted registrants.
The PDP was initially conceived last year as targeting API-based registrations, which are believed to be often used by Bad Guys to bulk-register domains for abusive purposes like malware and spam.
But the first version of the draft charter that will govern the PDP is now using “technology neutral” language, recognizing that APIs may not be as relevant in future. Bots and agentic AI are not directly mentioned, but it’s clearly what the authors have in mind.
The charter states:
This PDP would seek to introduce a requirement to put safeguards in place to ensure that registrants, particularly new or untrusted accounts, cannot immediately access domain name registrations at scale until they have demonstrated basic trustworthiness.
Quite how the limits would be put in place, what “at scale” means numerically, and how “trustworthiness” would be defined and earned, are all issues that would have to be hashed out by the PDP working group.
Whatever rules are created would be binding on all ICANN-accredited registrars and their resellers.
The PDP working group has yet to be created, and it seems the absolute earliest any agreed policy could be approved by ICANN would be the end of next year, with the rules coming into effect perhaps the following year.
The PDP is set to be the second of the Domain Abuse Mitigation efforts that began last year under pressure from governments and others and studies such as ICANN’s INFERMAL, which discovered that registrars with freely available APIs were far more likely to be abused by ne’er-do-wells.
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