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Amazon joining GlobalBlock

Kevin Murphy, April 7, 2026, 09:57:31 (UTC), Domain Registries

Amazon Registry is planning to join the GlobalBlock trademark-blocking system, judging by ICANN records.

The company has filed a Registry Services Evaluation Process request asking for 33 of its gTLDs to be able to offer a “Label Blocking Service”.

That’s usually code for GlobalBlock, the GoDaddy-led service that allows trademark owners to block their marks across hundreds of TLDs, pseudo-TLDs and blockchain naming systems.

Indeed, the Amazon RSEP is pretty much a copy-paste of the usual documentation registries file when they’re gearing up to join GlobalBlock.

Adding Amazon’s portfolio would bring GlobalBlock’s coverage up to 813 extensions.

Some of the gTLDs Amazon wants to add are not actually live and on sale yet, which could lead to a weird and rather cheeky situation where the company is selling blocks but not domains in certain gTLDs.


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