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Nova announces $45 million of new gTLD applications
Nova Registry, which runs .link, has announced it plans to apply for 200 new gTLDs when ICANN opens up the next application window about a year from now.
It’s the first time in this round a company has announced plans to build a huge TLD portfolio. It would cost around $45.4 million in application fees alone, if ICANN’s guide price of $227,000 stays true.
It would make Nova the second-largest applicant by gTLD count to date, dwarfed only by the over 300 Donuts applied for in 2012. It would be about twice as large as the 101 Google applied for last time.
In the 2026 round, only Unstoppable Domains has announced a large number of applications — more than 50 — but those are all with partners that would presumably eventually become the contracted registry.
It’s not entirely clear from today’s announcement whether Nova is financing this project, which it calls SuperNova200, alone, or whether it’s looking for business partners.
“We will apply for 200 new Generic Top-Level Domains (gTLDs),” the registry says. “A new breed of gTLDs to drive innovation, competition, and consumer choice while enhancing the utility of the DNS.”
Nova entered the market in 2022 when it acquired .link from UNR. It appears to be ultimately owned by domainer Yonatan Belousov and is managed by ICM Registry alum Vaughn Liley.
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