Bali to apply for .bali, and the dot is delightful

The regional government of the Indonesian province of Bali is to formally announce an application for the .bali top-level domain at ICANN 87 in October, according to a local report.

Governor Wayan Koster said the local government is supporting a bid for .bali, according to IndoBaliNews

It’s not clear from the report whether the government is the applicant or merely signing off on an application by a third party, which is a necessity under ICANN’s rules regarding geographic strings.

What makes the proposal for .bali uniquely interesting — delightful, even — is that the dot also has meaning.

The Balinese word “dot” means “want”, so it’s not too much of a stretch to interpret .bali as “I want Bali”. The marketing is built-in.

This is handy given that tourism apparently accounts for 80% of Bali’s economy.

According to DI Stringtel, the only significant wrinkle to the application would be that Bali is also the name of a small town in Rajasthan, India, which also enjoys geographic protection.

.bali is only the third geographic gTLD to be announced that I’m aware of. The other two were .india and .bharat, both of which were announced by the Indian national registry, NIXI.

As I reported last year, the two Indian bids would likely be rejected because there’s a hard ban on country names under ICANN’s rules.

Bali will host ICANN’s Annual General Meeting in October, following the postponement of the Oman meeting.

.web could be a huge payday for Verisign

.web entered the root zone this week, ending over a quarter-century of drama over the once-coveted gTLD, and now it looks like it could be immediately worth tens of millions to its new registry.

Verisign got it, of course, seemingly by paying off the company, Altanovo Domains, that has been doggedly pursuing it through ICANN’s quasi-judicial complaints procedures for the last decade.

The company said in a statement: “The delegation of .web follows the successful resolution of all previous disputes related to the generic top-level domain (gTLD), the details of which are confidential.”

Now it seems Verisign is going to use its newfound freedom — the .web registry is not subject to the same feature and pricing controls as .com — to milk it for all it’s worth.

The company told analysts last night that it’s going to launch .web later this year with its mandatory sunrise period for trademark holders, followed by a Limited Registration Period for existing .com registrants.

CEO Jim Bidzos said: “We intend to run an LRP, and the rules that we will use is we will give all of our holders of .com registrations, the opportunity to come and get the same registration in .web before we open registrations for general availability.”

That could be incredibly lucrative. If, say, Verisign charges about $15 per domain per year, and about 1% of .com domains have their matching .web names registered, you’re looking at about $25 million a year of high-margin revenue added to the top line immediately.

I’m plucking those numbers out of thin air, of course. Verisign has not revealed its pricing for .web, and there’s no way of telling how for sure many .com owners will want to defensively register .web equivalents for, as Bidzos put it, “a companion website”.

The fact that .net has been stagnant for over a decade may prove informative — registrants’ mindset of “must get the matching .net and .org”, which was prevalent in the pre-2012 world, is not standard when hundreds of other gTLDs are available.

Verisign also revealed that some .web domains will carry premium prices, which could also prove to be a windfall, particularly if the premium fees carry over into renewal pricing, which the company is now able to do.

Verisign obtained the rights to .web in 2016 when it secretly bankrolled a company called Nu Dot Co, which had applied for the gTLD, in an ICANN-managed auction that saw a $135 million winning bid.

The clandestine nature of the proxy bidding was a huge source of controversy, and the runner-up bidder, Altanovo (then part of Afilias, spun out as an indie after Identity Digital acquired it) started filing ICANN complaints not long after.

While published ICANN documentation does not yet reflect it, it looks like Altanovo has yanked its Independent Review Process complaint against Verisign, with Verisign’s statement strongly suggest it was paid to do so.

I suspect Verisign was eager to bring .web to market to get some form of mind-share advantage before the gTLDs currently being applied for in the 2026 round start to come to market in a couple years. For Altanovo, patience may have meant profit.

Many in the industry, myself included, assumed a decade ago that Verisign’s primary goal in obtaining .web was defensive — it wanted to keep what it saw as .com’s strongest competitor out of the hands of its rivals and would probably just leave it dormant.

That may or may not have been true at the time, but based on current evidence it looks like that’s no longer the plan, if it ever was. Verisign’s talking about a launch before the end of the year.

.dot is coming very soon

New new gTLD registry Dish DBS has revealed the launch dates for its .dot gTLD, and it’s coming pretty soon.

Information filed with ICANN shows that .dot is due to go to sunrise in just a couple weeks — from July 21 to October 19 — with a 12-day Early Access Period where early adopters can pay premium prices starting the next day.

General availability is scheduled for November 2. Pricing has not been revealed.

If you’re wondering about making a play for dot.dot, forget about it — the registry is using that as its primary domain for the gTLD.

The space will be open to all, with Dish describing it as “designed for builders and the things they create… products, communities, brands, or ideas worth a name of their own”.

It’s Dish’s second gTLD launch this year after .latino, which went GA on June 12.

.latino hasn’t exactly leapt out of the gates — it has fewer than 800 names in its zone file today and Google results are showing mainly a TLD-hopping movie piracy site and a Vietnamese gambling site.

Google names the dates for .fly launch

Google seems to have accelerated its launch plans for .fly, one of the 2012-round gTLDs it’s been sitting on for over a decade.

The company’s registry division has notified ICANN that it plans to open its mandatory sunrise period for .fly on September 1 and keep it open until November 9.

General availability for the gTLD, which according to its 2012 application will be open to all with no eligibility restrictions, seems to have been scheduled for November 10.

Earlier documentation filed with ICANN showed early 2027 launch dates.

The original application states that the namespace is intended for, as you might expect, airlines and the travel industry. As such, it would compete with the likes of .travel and .aero.

Google has already registered get.fly to itself, but the name does not yet appear to resolve.

A free, ethical new gTLD? Shurely shome mishtake

Another new gTLD applicant has revealed its plans, this time for a namespace where domains are given away for free and the enemy is Big Tech.

The Human-Centered Computing Foundation, a non-profit founded in Colorado last November, says it plans to apply for .self in the current ongoing ICANN application round.

It says it has already been approved under ICANN’s Applicant Support Program, meaning its application costs will be deeply discounted from the $227,000 standard base fee.

The organization has published little information about its plans, other than to say .self will be “designed and implemented from the ground up to support self-hosting”.

HCCF says it opposes the “prevailing economic models of the digital age — surveillance capitalism and entrapping SaaS platforms” that “prioritize corporate shareholder value over the fundamental needs, privacy, and autonomy of the individual.”

Because the domains will be free, domain investors are not welcome.

The organization’s web site lists Riley O’Donnell and Lucas Silva as CEO and COO respectively.

A search on DI’s Stringtel tool show domains ending in “self” occur about as frequently as existing gTLDs “contractors”, “bike” and “tattoo”, with “yourself” and “myself” counting for about half of the volume.

More cheap new gTLD applications approved

ICANN has approved 18 more requests for reduced-fee new gTLD applications under its Applicant Support Program.

As of last week, the Org said it has conditionally approved a total of 16 requests, up by 13 on a month earlier, and fully approved 27, up by five. “Fully approved” means ICANN has received payment from the applicant.

Only one request has so far been rejected, because the applying entity was found not to be eligible for the program.

There are now a total of 44 applications that have been processed, with 32 more in the pipeline.

The ASP offers up to an 80% discount on the $227,000 base new gTLD application fee, along with a range of other perks, to non-profit organizations on tight budgets.

Identity Digital takes over 25-year-old TLD

Identity Digital’s recent acquisition spree has continued, with the company recently taking over as registry operator for a sponsored gTLD that made its debut in 2001.

The registry’s affiliate, Jolly Host, has taken over .aero from aerospace trade group SITA, the Societe Internationale de Telecommunications Aeronautique, according to ICANN records.

.aero was one of the original “test-bed” new gTLDs that prevailed in the 2000 application round.

It’s a little different to a normal gTLD acquisition — .aero is a sponsored gTLD designed to serve a specific community, and there are registration restrictions in place.

The main barrier to registration is the requirement to be a member of the industry and have a SITA Membership ID, obtainable from the registry web site, before you can go to a registrar to get your name.

As such, SITA is not washing its hands entirely of the TLD. It will continue as .aero’s “Sponsor”, responsible for setting policy, with Identity Digital now contractually designated as “Registry Operator”.

.aero is cheaper to run that your typical gTLD. The registry contract calls for annual payments to ICANN of just $5,000, rather than the standard $25,000, as long as it has fewer than 50,000 domains under management.

It currently has about 13,000 domains in its zone file and renewals retail starting at about $40 per year.

The fact that .aero is currently sponsored and restricted doesn’t necessarily mean it will stay that way. There’s plenty of precedent, from .xxx to .med, of sponsored registries casting off their roots to broaden their appeal.

It’s the sixth gTLD contract Jolly Host has taken over so far this year after, .safety, .got, .jot, .circle and .onl.

ICANN throws a bone to its most stubborn new gTLD applicant

ICANN has offered an olive branch to a new gTLD applicant that refuses to accept defeat well over a decade after it was rejected.

The Org has offered one last chance for Indian applicant Nameshop to get some of its money back for an application that fell at the first hurdle back in the 2012 application round.

Nameshop applied for .idn, apparently not understanding the rule that strings matching protected three-letter country codes are banned under ICANN rules. IDN is the code for Indonesia.

The company filed a request to change its applied-for string to .internet, using a process ICANN had put in place to allow applicants to correct typos (such as correcting .dotafrica to .africa).

When it was explained to Nameshop that it was trying to misuse the process and its only option was to request a refund of its application fee, the company decided instead to fight fruitlessly for the best part of a decade and a half to get ICANN to change its mind.

ICANN has not changed its mind.

The Org informed all remaining failed 2012-round applicants late last year that they had 90 days to withdraw their applications and get a partial refund or lose their money.

Nameshop evidently chose to reject or ignore that offer, missing the deadline for requesting the refund. Because it used ICANN’s Applicant Support program, its refund would be of the lower $47,000 fee.

But ICANN has offered the company one final attempt to leave the process with at least something. It’s given Nameshop until May 15 to withdraw its application and get its money back.

This appears to be special treatment. Eleven other unsuccessful applications, including those for .hotel, .shop, .africa and .salon, were recently flagged as “Terminated” — as opposed to “Withdrawn” — by ICANN.

I would be remiss if I did not point out that applicants in the current application round, which is open until August, can avoid making silly string selection mistakes by using DI’s free Stringtel tool.

Over 100 new gTLD bids have already been announced

With the 2026 ICANN new gTLD application window now officially open, one striking difference compared to the 2012 round is the number of organizations that have broken cover to announce that they will apply.

Back in 2012, consultants excitedly pointed to Canon, the Japanese electronics firm, as the convincer. It had openly revealed it planned to apply for the dot-brand .canon two years earlier.

A handful of gTLDs related to communities, cities or causes — such as .gay, .nyc and .eco — had also been announced. Several had multiple announced applicants and were ultimately contested.

But today, with the application window now five days open, DI’s free risk analysis tool, Stringtel, currently has more than 100 announced applications in its database.

With dot-brands expected to make up a sizeable chunk of 2026 applications, very few major brands have actually put their heads above the parapet. Salesforce seems to be the most well-known, though its revelation came via an ICANN director’s conflict disclosure rather than a full-throated formal announcement.

The biggest cohort of announced applications seems to come from applicants representing an if not entirely then certainly uncommon type of gTLD — which you could call the non-dot-brand-dot-brand, or perhaps more simply “open dot-brand”.

By this I mean organizations, typically in the blockchain or cryptocurrency space, that have said they will apply for gTLDs matching their brand but make second-level domains available to their users, rather then keeping the whole namespace in-house.

There are dozens of such announced bids. Some are already selling domains that resolve on blockchains rather than DNS. Due to cost, complexity, or risk, I don’t expect every announcement in this space to translate into an eventual application.

We’ve also seen announcements of applications for generic strings, often in hot industries such as AI, crypto or podcasting. Stringtel already has records for the likes of .crypto, .agi, .podcast and .blockchain, for example. A couple, such as .chain and .anime, are already contested.

While we’ll likely discover how many applications ICANN has received not long after the application window closes in August, we won’t find out what strings have been applied for until October at the earliest.

2026 new gTLD round has actually opened

As of today, you can now apply to own a piece of the internet’s root zone for the first time since 2012.

Almost unbelievably, given some of its relatively recent history, ICANN has hit its deadline and opened up its systems for companies and organizations to file applications for new gTLDs.

The application window opened late April 30 and will close August 12. Many applicants will have been working on their bids for some time, but may hold out until later in the window to actually commit.

ICANN CEO Kurt Lindqvist said in a press release: “Whether building a brand for a company, spotlighting a geographic region or city, strengthening a community, or launching a business to offer domain names under a new registry, a new gTLD can be an innovative tool for commerce, security, and communication.”

ICANN noted that it’s expecting to receive applications for gTLDs in non-Latin scripts — 27 are available — to broaden the linguistic diversity of the DNS. Whether the Org has done enough awareness-raising outreach in non-Anglophone regions is an open question, however.

The cost of applying begins at $227,000. That’s the base application fee, but it will likely often be bumped up by thousands for applicants that need special extra evaluation services.

There’s also going to be an auction of last resort for competing applications for the same strings, where ICANN pockets the proceeds. Unlike the 2012 round, there’s no ICANN-endorsed pathway to privately resolving contention sets for cash.

As many as 75 organizations around the world may have qualified for the Applicant Support Program, which will subsidize application fees by as much as 80%.

We won’t know who has applied for what until probably around mid-October. Applicants then get two weeks to change their strings to their back-ups if they find themselves in unwelcome contention sets. Final strings are confirmed in November.

That’s all assuming the 2026 room is more or less the same size as the 2012 round, in which there were 1,930 applications. A larger batch of applications may delay things a little.

Applications can be filed via ICANN’s new TLD Application Management System (TAMS). The Org has also made a great number of documents and archived webinars available that talk prospective applicants through the process.

Applicants, or simply the curious, can also use DI’s free Stringtel tool to investigate the risks and opportunities associated with their chosen gTLD strings.