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GlobalBlock blocking 2.5 million domains
Kevin Murphy,
March 15, 2024, 14:58:01 (UTC),
Domain Services
GoDaddy-led brand protection project GlobalBlock says it is already blocking over 2.5 million domains, just a couple of weeks after its formal launch.
The GlobalBlock web site reports that 2,569,815 domains are currently being blocked across 559 extensions (a mix of ccTLDs, gTLDs, third-level domains and blockchain names), for an average of just under 4,600 per extension.
It’s difficult to extrapolate much useful information about rapid market demand for the service from this one number, for a variety of reasons.
First, the more-expensive GlobalBlock+ service can block well north of 10,000 domains, mostly homographic variants of a trademark, for a single fee, which could mean as few as just a couple hundred customers have signed up so far at the most pessimistic interpretation.
Second, GlobalBlock offered pricing incentives to existing customers of GoDaddy’s AdultBlock and Identity Digital’s Domain Protected Marks List, both of which are over a decade old, in the months-long run-up to launch.
The vanilla, single-brand GlobalBlock service retails for about $6,000 per year, with GlobalBlock+ going for closer to $9,000.
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