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First GlobalBlock prices revealed — they ain’t cheap

Kevin Murphy, February 15, 2024, Domain Services

Trademarks owners, organizations and celebrities could find themselves paying the thick end of ten grand for the “peace of mind” offered by the new GoDaddy-led GlobalBlock trademark protection service.

101domain, which often has some of the least-expensive pricing, has become the first registrar to publish its prices for the domain-blocking service, which entered beta this week.

The base GlobalBlock service, which offers single-string blocking in 560 gTLDs and ccTLDs, is going for $5,999 per year, according to the 101domain storefront. The GlobalBlock+ version, which covers potentially tens of thousands of variants and typos, starts at $8,999 a year.

None of the other 20 approved GlobalBlock resellers I checked are currently publishing prices.

Some simple division shows us that the basic service works out to roughly $10.71 per domain per year — a bit more than Verisign will charge for a wholesale .com when its prices go up later this year — but the average per-domain cost should go down as more registries sign up to GlobalBlock.

With the GlobalBlock+ service offering to block 50,000 domains or more, the per-domain price obviously shrinks to pennies.

GlobalBlock is offered by the Brand Safety Alliance, a GoDaddy initiative, but it has support from the likes of Identity Digital, which has hundreds of gTLDs in its stable. Dozens of gTLD registry operators have recently asked ICANN’s permission to offer GlobalBlock and rival offering NameBlock.

The BSA has previously said it expects to launch with over 650 TLDs on board. A calculator on its web site suggests 511 are currently operational, but it has not yet named the participating TLDs.

GoDaddy project unveils brand-blocking calculator

Kevin Murphy, February 12, 2024, Domain Services

GlobalBlock, an ambitious brand-protection initiative led by GoDaddy, has revealed a blocking calculator on its web site, showing potential clients how many thousands of domains they can expect to block for a single annual fee.

The calculator takes the user’s trademark as input (you can enter any string) and tells them how many domains are eligible to be blocked with the GlobalBlock service, which includes exact-match names in hundreds of TLDs, and GlobalBlock+, which includes variants.

The first value seems to top out at 511 right now, suggesting there are currently 511 TLDs live in the system.

The GlobalBlock+ result seems to depend to a large extent on how many potentially confusing homographs (such as ASCII letters that look like Cyrillic or Greek letters) your trademark contains. The string “facebook” shows 58,765 blocks, for example, while “google” returns 63,875.

GlobalBlock, a service of the GoDaddy-owned Brand Safety Alliance, had previously said it expects to launch this week with over 650 supported TLDs. Several gTLD registries are still waiting for ICANN approval to participate via the Registry Service Evaluation Process.

What’s not currently available is pricing. GlobalBlock is selling via “agents”, usually registrars, and while some registrars have already started marketing the service with press releases or blog posts, nobody seems to have put a dollar value on the service yet.

GoDaddy service to let you block domains in over 650 TLDs

Kevin Murphy, December 11, 2023, Domain Services

GlobalBlock, a domain blocking service introduced to little fanfare by GoDaddy Registry and Identity Digital in June, is planning to launch next month with support from over 650 gTLDs and ccTLDs.

Built on the successes of GoDaddy’s AdultBlock and Identity Digital’s DPML, the new service was supposed to launch last week under the banner of the Brand Safety Alliance, but was delayed until January.

GlobalBlock enables trademark owners to pay one fee to block their marks across all participating TLDs, saving money on defensive registrations. Company names and celebrity names are also covered. A premium version, GlobalBlock+ also covers typos and IDN homographs.

It’s not just gTLD registries that have signed up. Nominet is participating, as is CoCCA. BSA is promising some pretty obscure ccTLDs will be part of the service.

In what appears to be a game-changing innovation, a feature of the service called Priority Autocatch seems set to stop cybersquatters and phishers from drop-catching domains that match strings protected by the block list.

Say you’re Facebook and you see some scumbag has registered facébook.ninja, if you’re subscribed to GlobalBlock+, the AutoCatch feature will see the domain removed from the available pool when it expires, rather than dropping so a second ne’er-do-well can register it.

GlobalBlock appears to be the reason no fewer than 35 registries covering over 300 gTLDs have recently asked ICANN for permission to launch a “Label Blocking Service” via the Registry Service Evaluation Process.

There’s money in blocking services. GoDaddy is making millions from AdultBlock. Some research I’ve been doing recently suggests some registries might be making more from blocks and defensive registrations than they are from regular domain sales.

For registries with small TLD portfolios, blocking services generally offer a poor value proposition. Services like DPML, which covers hundreds of TLDs, or AdultBlock, which covers all the porny ones, have been successful.

The BSA is offering brand owners a lot of carrots to get them to sign up early.

First, if you already have an AdultBlock or DPML subscription, your marks are already pre-validated. GoDaddy is also offering a 50% discount on AdultBlock until January 30; AdultBlock and DPML subscribers get 10% off GlobalBlock until April 30.

BSA says that pricing for GlobalBlock and the initial list of TLDs will be released in early January. Wholesale pricing will go up probably every six months as new TLDs are added, but customers will only pay the increased price upon renewal while benefiting from the added blocks.

General availability pricing begins February 15.