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GoDaddy loses last Amazon business to Identity Digital

Kevin Murphy, June 5, 2025, 08:24:48 (UTC), Domain Registries

GoDaddy appears to have lost the last remnants of its Amazon back-end registry services deal.

IANA records show that GoDaddy was recently replaced by Identity Digital as the technical contact for all of the remaining 12 gTLDs it was serving.

The gTLDs in question are: .coupon, .song, .zero and the IDNs .ストア, .セール, .家電, .クラウド, .食品, .ファッション, .書籍, .ポイント and .通販, which are generic terms for things like “fashion” and “books”.

Five of the IDNs have actually launched and have been generally available for years, but they’re been phenomenally unsuccessful — the largest zone has just 146 domains in it. The remaining seven are dormant, unlaunched.

Amazon originally used GoDaddy (then Neustar) for all 54 of the gTLDs it successfully applied for back in the 2012 gTLD application round, but it switched all but 12 of them to Nominet back in 2019, where they remain today.


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Comments (1)

  1. Russian Troll says:

    The Japanese IDNs were dead on arrival: Japanese language uses a different character for dot, its actually a small circle 。with some space attached; so typing an IDN URL requires switching the keyboard layout just to put in a normal/non-Japanese dot. Who would want to deal with that…

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