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.hot is for hookers? Amazon’s first premium regs revealed

Kevin Murphy, May 14, 2025, 14:07:00 (UTC), Domain Registries

Amazon Registry made three new gTLDs available to non-trademark-holders on Monday, and so far a handful registrants have taken up the offer of premium Early Access Period pricing.

The five-day EAPs for .free, .hot and .spot see prices start high and decrease each day until May 17, when they’ll settle at standard general availability pricing.

While the wholesale prices have not been published by Amazon, the registrar 101domain was retailing them for $6,299 on day one, $3,299 on day two, $1,399 on day three, $799 on day four, and $199 on day five.

GA pricing for .hot at 101domain will be $59.99, while .free will be $44.99 and .spot will be $29.99.

The early adopter(s) in .hot seem to be viewing it as a sex-related TLD along the lines of .xxx, .sex or .sexy. All the day-one registrations (in multiple languages) look set to be used for escort services.

The domains that popped up for the first time in the May 13 zone files were:

be.free
bible.free
sql.free

acompanhantes.hot
escort.hot
escorts.hot
incontri.hot
prepagos.hot
trans.hot

high.spot
hub.spot

The only new domain in the May 14 zones appears to be live.free. They’re not exactly flying off the shelves so far.

Because the zone files are generated at midnight UTC and Amazon’s EAP daily price-increase cut-off is 1259 UTC, it’s not possible to say for sure how much each registrant paid for their domain names.


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