Amazon to launch two new gTLDs this month

Amazon Registry is to finally launch two of the gTLDs it has been sitting on for the best part of a decade.

The company expects to take .deal and .now to sunrise later this month, with general availability following in September.

According to information provided by ICANN, sunrise for both runs for a month from August 22, followed immediately by a week-long Early Access Period and general availability at standard pricing September 30.

Both extensions have been in the root since 2016, parts of Amazon’s portfolio of 54 mostly unused gTLDs.

They’re the first English-language strings the company has launched since .bot, which came out with a controlled release in 2018 before loosening its restrictions last year. It has about 14,000 domains.

Similar TLDs to .deal and .now are already available from other registries, which may give clues to their potential.

The plural .deals is part of Identity Digital’s massive portfolio, selling at a $25 wholesale price, but it currently has fewer than 10,000 registrations, having peaked at 11,388 in May 2022.

.now might be the more attractive of the two. The disputed ccTLD for Niue, .nu, means “now” in Swedish and has about 220,000 domains under management.

Five more gTLDs get launch dates

Internet Naming Co has revealed the launch dates for the five dormant gTLDs it acquired late last year.

The company plans to go to Sunrise with .diy, .food, .lifestyle, .living, and .vana on January 24, according to ICANN records.

Before general availability on March 6, there’ll be a week-long Early Access Period, with prices starting at $25,000 wholesale and decreasing daily to settle at GA prices.

Unusually, and I think uniquely, there’s also going to be a 24-hour “Customer Loyalty Period” on February 28/29, which has the same prices as day one of EAP.

INCO CEO Shayan Rostam told me this period “gives us the opportunity to provision domains to certain existing customers or partners after sunrise but before GA.” He described it as a “1-day pioneer program phase for the registry.”

The five gTLDs were bought from Lifestyle Domain Holdings last year, as the would-be registry carried on dumping or selling off its portfolio of long-unused gTLDs.

.vana was a brand, but INCO plans to use it to do something as-yet-unrevealed related to blockchain naming systems. .diy refers to “Do It Yourself”, the practice of carrying out home improvements or repairs without hiring professional experts.

All of the five will be unrestricted. They’ve all been moved to the Tucows back-end registry service provider.

Google sells five-figure AI domain and six-figure .ing hack

A single-letter domain, an AI-related name, and a category-killer domain hack appear to have been sold by Google Registry during the latest week of its ongoing Early Access Period for the new .ing gTLD.

Judging by the .ing zone file, at least three domains have been registered in .ing since I last posted about the apparent seven-figure sale of host.ing a couple weeks ago.

The new names are w.ing, shipp.ing and tur.ing. I assume tur.ing refers to war hero Alan Turing, one of the fathers of computing and namesake of the Turing Test, used to judge AI intelligence.

w.ing was registered first, on November 13, when it would have incurred a six-figure price tag, according to published registrar retail prices. The registrant is listed as Google via the registrar Markmonitor.

Unlike w.ing and host.ing, the other two were registered via GoDaddy (albeit with redacted registrant names) so we can be more confident they are actually sales to third-party registrants.

Both shipp.ing and tur.ing were registered shortly after Google’s EAP rolled over into week three pricing ($35,000 at 101Domain‘s low-end prices, as a guide) on November 21 at 1600 UTC.

If Whois can be relied upon, the shipp.ing registrant is based in Texas and the tur.ing registrant in Arizona.

tur.ing is the only one trying to resolve currently, from where I’m sitting, but it fails due to a cert error.

Google’s EAP enters week four tomorrow at 1600 UTC, at which point prices fall daily until they settle at general availability pricing on December 5.

Seven domain hacks already registered in Google’s .ing

Some companies are using their trademarks to grab potentially valuable domain hacks in the upcoming .ing gTLD, possibly avoiding having to cough up seven figures for them later on.

There’s about a week left on Google Registry’s .ing sunrise period, but some hacks have already started showing up in the .ing zone file. Not counting those that look like they belong to Google, I count seven so far:

• adapt.ing
• design.ing
• draw.ing
• dumpl.ing
• edit.ing
• giv.ing
• sign.ing

None of them resolve to web sites from where I’m sitting and Whois is pretty much useless nowadays other than to confirm that the registration dates that fell within the .ing sunrise, which began September 20.

edit.ing and sign.ing both have Adobe-owned name servers, which may give an indication of who registered those names.

To get a domain name during sunrise, you don’t necessarily need to have a famous brand, you only need to have a trademark recognized by the ICANN-approved Trademark Clearinghouse.

The trademark string can “cross the dot”, which may be what’s happened in the case of dumpl.ing and giv.ing.

Getting these potentially valuable generic domain hacks is particularly important in the case of .ing, where Google has set ludicrously high fees for its Early Access Period, which follows sunrise on October 31.

As first reported by Domain Name Wire, EAP prices start at $1.1 million retail.

Google to drop EIGHT new gTLDs

Google Registry has announced launch details for eight new gTLDs that it has been sitting on for almost a decade.

It plans to launch .foo, .zip, .mov, .nexus, .dad, .phd, .prof and .esq over the coming couple of months, with all eight following the same launch schedule.

Sunrise will begin this weekend, April 2, and run for a month. The Early Access Periods will run for a week up until May 10, when they’re all go into general availability.

The .zip and .mov spaces will be worth keeping an eye on, especially for those in the security space.

Both gTLDs match popular file extensions — for compressed data and video respectively — which could present opportunities for innovation among the internet’s more nefarious players, such as phishers and malware distributors.

.zip is for “tying things together or moving really fast”, Google said, while .mov is “for moving pictures and other things that move”.

All of the new spaces appear to be marketed at general audiences, with no registration restrictions.

Google to release another new gTLD next month

Google Registry is gearing up to unleash another gTLD from its stockpile of unreleased strings next month.

The gTLD is .day, one of over 100 that Google applied for in 2012 after a reported brainstorming session at the company.

According to its application:

The specialization goal of the proposed gTLD is to offer a new Internet environment that allows users to create and organize events that have or will occur on a particular day. The proposed gTLD will provide a single domain name hierarchy for Internet users globally to promote celebrations, such as a holi.day, wedding.day, or birth.day.

With that in mind, it’s difficult to see .day being a high-volume TLD along the lines of Google’s popular .app or .dev gTLDs.

While the company itself doesn’t seem to have addressed the launch publicly, it has given details to registrars and informed ICANN about its start-up dates.

It started a Qualified Launch Program program earlier this week. That’s where it gets to hand out a limited number of domains to hand-picked anchor tenants.

The sunrise period, restricted of course to trademarks, begins December 14 and ends January 24.

General availability starts January 25, according to registrars and ICANN records, with a seven-day Early Access Period during which domains can be purchased at daily-decreasing premium prices.

Full regular-price general availability begins February 1.

After a year’s delay, .gay reveals launch dates

Top Level Design has revealed the launch plan for its .gay gTLD, after almost a year of delays.

General availability was originally planned for October last year, but it was pushed out twice, first due to marketing reasons and then because of coronavirus.

The new plan is for GA to begin at 1500 UTC on September 16. Unlike last year’s planned launch, there does not appear to be any special symbolism to the date.

There’s also going to be an early access period first, from September 8 through 15. This is the period where reg prices start high and reduce every day until they settle at regular GA pricing.

As I’ve previously reported, the registry has reserved five tiers of premium names, from $12,500 down to $100, all of which will renew at premium prices to deter domainers.

The base registry fee is $25, but expect to pay more at the checkout.

Most of the large registrars are on board, with half a dozen set to offer pre-regs, but I don’t see any of the big Chinese registrars on the registry’s list.

World’s youngest country launches its Nazi-risk TLD next week

South Sudan is gearing up to launch its controversial top-level domain, .ss, on Monday.

It’s being run by the National Communication Authority for the country, which was founded in 2011 after its split from Sudan and is the world’s youngest nation.

As I noted back then, while SS was the natural and obvious choice of ISO country code, it’s potentially controversial due to the risk of it being used by modern-day Nazis in honor of Hitler’s Schutzstaffel.

Arguably, the risk nine years later is even greater due to the rise of the populist, nationalist right around the world.

So some readers may be pleased to hear that the registry is playing its launch by the book, starting with a sunrise period from June 1 to July 15. Trademark owners will have to show proof of ownership.

I’m sure Hugo Boss already has an intern with a checkbook, trademark certificate and sleeping bag outside the registry’s HQ, to be sure to be first in line on Monday.

Sunrise will be followed by a landrush period from July 17 to August 17, during which names can be acquired for a premium fee.

Immediately after that there’ll be an early access period, from August 19 to August 29, with more premium fees. General availability will begin September 1.

Perhaps surprisingly, given the direction other ccTLDs have been taking over the last decade, South Sudan has opted for a three-level structure, with registrations possible under .com.ss, .net.ss, .biz.ss, .org.ss, .gov.ss, .edu.ss, .sch.ss and .me.ss.

The com/net/biz/me versions are open to all. The others require some proof that the registrant belongs to the specific category.

The registry says it plans to make direct second-level regs available “at a later date”.

Getting your hands on a .ss domain may prove difficult.

Trademark owners won’t be able to use their regular corporate registrar (at least not directly) as NCA is only currently accredited South Sudan-based registrars. So far, only two have been accredited. Neither are also ICANN-accredited.

One is rather unfortunately called JuHub. It’s apparently using a free domain from Freenom’s .ml (Mali) and is listed as having its email at Gmail, which may not inspire confidence. Its web site does not resolve for me.

The other is NamesForUs, which is already taking pre-registration requests. No pricing is available.

The registry’s web site has also been down for most of today, and appears to have been hacked by a CBD splogger at some point, neither of which bodes well.

.gay prices and availability revealed as registry promises to give 20% of revenue to charity

The long-fought, once-controversial gTLD .gay is to launch a month from now.
Top Level Design, which won the string at auction against three other applicants last February, this week informed registrars that its sunrise period will begin February 10 this year. General availability will start May 20.
The registry, which beat a mission-focused, restricted “community” applicant for .gay, also said that it will give 20% of its top-line registration revenue to two LGBT charities — GLAAD and CenterLink.
With base registry fee of $25 per domain, that’s at least $5 going to gay charities for every domain sold. Registrars are being encouraged to match that donation at the retail level.
There will also be six tiers of “premium” domains — $100, $250, $650, $2,000, $5,000 and $12,500 — for which the 20% donation will also apply. Premium domains will renew at premium prices.
Top Level Design also says it is to enforce an anti-bullying policy. Any registrant using a .gay domain for “harassment, threats, and hate speech” will stand to lose their name. It’s a complaint-based enforcement policy; the registry will not actively monitor content.
Registrants who have forums on their .gay web sites will also have to police their user-generated content, to keep it in line with registry policy.
Its official policy even includes helpline numbers for bullied gay people who are feeling suicidal.
The registry appears to be making the right noises when it comes to calming concerns that an unrestricted, non-community .gay space could do more harm than good.
The key area where it diverges from the community application, which had been backed by dozens of gay-rights groups, is the lack of a ban on pornography. I’d hazard a guess that a good chunk of registration volume will come from that space.
The launch will comprise two sunrise periods and an early access period, before .gay goes to GA.
The first sunrise is the ICANN-mandated period, open only to those trademark owners with listings in the official Trademark Clearinghouse. That will run from February 10 to March 31. A second sunrise will be open to other trademarks, validated by back-end provider CentralNic. That runs from April 6 to May 6.
Both sunrise periods will include the automatic reservation of 10 potentially confusing Latin internationalized domain name variants, generated by CentralNic algorithm. This will include strings that transpose 0 and O or e and ë, for example.
EAP, the period in which early birds can grab the names they want for premium fees that decrease every day, runs from May 11 to May 17. Prices are not yet available.
GA is May 20.
Top Level Design originally planned to launch .gay last year, timed to coincide with National Coming Out Day in the US.
The new GA date appears to land on the anniversary of a landmark gay rights ruling in the US Supreme Court, Romer v Evans, but this may just be a coincidence.
.gay is launching about a month before the 50th anniversary of the Stonewall Riots, in June, so we might see some marketing around that event.
Registrars signing up to sell .gay domains are also being given some schooling, apparently courtesy of GLAAD, about what language is currently cool and uncool to use in marketing.
Apparently, the terms “homosexual”, “sexual preference” and “transvestite” are considered offensive nowadays and are therefore verboten in registrar marketing. “Queer”, as a partially reclaimed offensive term, should be used with caution.
I suppose Top Level Design had better hope the word “gay” is not added to this list any time soon, otherwise it has a serious problem on its hands.

.bond domains could cost a grand each

Newish registry ShortDot has announced the release details for its recently acquired .bond gTLD, and they ain’t gonna be cheap.
The TLD is set to go to sunrise in a little under a month, October 17, for 33 days.
General availability begins November 19 with a seven day early access period during which the domains will be more expensive than usual but get cheaper each day.
The regular pricing is likely to see registrars sell .bond names for between $800 and $1,000 a pop, according to ShortDot COO Kevin Kopas.
There won’t be any more-expensive premium tiers, he said.
The gTLD was originally owned by Bond University in Australia, but it was acquired unused by ShortDot earlier this year.
The company hopes it will appeal to bail bondsmen, offerers of financial bonds and James Bond fans.
The business model with .bond is diametrically opposed to .icu, where names sell for under $2 a year (and renew for under $8, if indeed any of them renew).
That zone has inexplicably gone from 0 to 1.8 million names in the last 16 months, and ShortDot says it’s just crossed the two-million mark of registered names.
That second million appears to have been added in just the last three months.