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Amazon to launch two new gTLDs this month
Kevin Murphy,
August 1, 2024, 10:58:00 (UTC),
Domain Registries
Amazon Registry is to finally launch two of the gTLDs it has been sitting on for the best part of a decade.
The company expects to take .deal and .now to sunrise later this month, with general availability following in September.
According to information provided by ICANN, sunrise for both runs for a month from August 22, followed immediately by a week-long Early Access Period and general availability at standard pricing September 30.
Both extensions have been in the root since 2016, parts of Amazon’s portfolio of 54 mostly unused gTLDs.
They’re the first English-language strings the company has launched since .bot, which came out with a controlled release in 2018 before loosening its restrictions last year. It has about 14,000 domains.
Similar TLDs to .deal and .now are already available from other registries, which may give clues to their potential.
The plural .deals is part of Identity Digital’s massive portfolio, selling at a $25 wholesale price, but it currently has fewer than 10,000 registrations, having peaked at 11,388 in May 2022.
.now might be the more attractive of the two. The disputed ccTLD for Niue, .nu, means “now” in Swedish and has about 220,000 domains under management.
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