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Little interest in cheapo gTLD program

Kevin Murphy, June 11, 2025, 17:26:48 (UTC), Domain Policy

ICANN’s program to offer heavily discounted new gTLD application fees to certain organizations has so far seen little uptake, and some governments are not happy about it.

The Applicant Support Program offers up to 45 qualified applicants a discount of up to 85% on their application fees. That’s worth almost $200,000 each. ICANN will also hook applicants up with pro-bono application consultants and help out with auctions if necessary.

While 40 applications are in the process of being drafted, according to ICANN’s latest monthly stats, only four finalized applications have been submitted and there’s no way of telling whether the other 40 will convert to full applications.

The low number has members of ICANN’s Governmental Advisory Committee concerned, partly because of a deal it struck with ICANN last year that would encourage a change of strategy if it turned out some regions were more represented than others.

The arrangement saw ICANN promise to refocus its outreach efforts on under-served regions after tallying up the home nations of the first 20 submitted applications. With the 12-month program application window now well past the half-way mark, the GAC is worried that by the time the 20th bid is logged, it will be too late to course-correct.

It now seems likely that the GAC’s formal Advice from the ongoing ICANN 83 meeting in Prague will see language included saying ICANN should conduct its review of the applications now, while there’s still time to adjust the strategy.

Currently, the stats show a strange and surprising mix of geographies.

North America has the most applications in draft at 15. This is weird because entities based in the US and Canada don’t qualify for the discount, ICANN doesn’t count Mexico as North American, and the only other economies in the region are US island territories like Puerto Rico and Guam.

Meanwhile, the whole of Latin America and the Caribbean region, with all its half a billion citizens, has just two applications in draft. That’s the just one more than Europe, which has just a handful of qualifying nations.

Africa and Asia-Pacific both have seven applications in draft, and Asia-Pac also has three fully submitted bids.

Based on the current stats, you’d have to assume ICANN would need beef up its outreach in Latin America if it wanted to rebalance the numbers. Europe probably doesn’t need as much love because so few countries there qualify.

As well as encouraging ICANN to analyse its number immediately, the GAC is also considering text that would connect applicants in drafting with their local governments, to see if they need any assistance getting over the final hurdle.

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