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Unstoppable wants to be a registry back-end

Kevin Murphy, September 9, 2025, Domain Registries

Unstoppable Domains has applied to ICANN to become a back-end registry services provider, according to the company’s CEO.

Matt Gould told DI that the company is currently going through the Registry Service Provider Evaluation Program, which pre-approves RSPs prior to next year’s next round of applications.

There are 27 companies with applications submitted to the program, according to ICANN’s latest stats, but Unstoppable is the first confirmed market newcomer.

The company is a recently accredited registrar, but is best-known for selling names on non-DNS blockchain naming systems.

Gould said Unstoppable plans to use its RSP accreditation for its own gTLD applications and those of its crypto-company clients. It doesn’t sound like it will be aggressively competing for customers in the traditional DNS space.

The accreditation is necessary because Unstoppable intends to vertically integrate, marrying traditional DNS with on-chain names in its gTLDs, so extra technical work is needed, Gould said.

Unstoppable is building its registry infrastructure using Google’s open-source Nomulus software, he said.

.ai rival lines up gTLD bid

Kevin Murphy, September 3, 2025, Domain Registries

The increasingly popular .ai top-level domain looks like it could have its first full competitor before long.

An organization called 0G Foundation, which says it has made a “decentralized AI operating system”, has announced plans to apply to ICANN for the new gTLD .agi next year.

AGI stands for “artificial general intelligence”, considered by many to be the end goal of AI technology development, where software possesses intelligence equivalent to or better than a human.

0G made the announcement via Unstoppable Domains, its application partner.

The organization plans to make .agi names available on its own proprietary blockchain first, with a “limited-time pre-sale” before launch “in the coming months”.

Unstoppable is selling .agi “reservations”, with prices starting at $5 for gibberish and potentially valuable dictionary words carrying premium price tags.

Sixteen more orgs vie for cheap gTLDs, but…

Kevin Murphy, August 29, 2025, Domain Policy

Africa and Latin America are still under-represented in applications for ICANN’s new gTLD Applicant Support Program, according to the latest stats.

The program now has a whopping 76 organizations at some stage of the application process, which is 31 more than ICANN originally budgeted for. That’s up from 60 a month ago.

The program offers successful applicants a discount of 75% to 85% off the expected $227,000 application fee, among other perks such as access to pro bono service providers.

But the geographic breakdown shows that, as of the August 19 compilation date, only one more applicant hails from Africa and there’s only one more from Latin America and the Caribbean, compared to a month earlier.

Two influential ICANN advisory committees, including the governments, told ICANN earlier this month that they are “deeply concerned” that the ASP doesn’t seem to be reaching potential applicants in these two regions.

Hardly any applications have actually been submitted to be formally evaluated yet. There are 37 open applications that have yet to even submit the names of their organizations. Another 36 have done so, but not yet completed the application form.

I wonder if the top-line count may include a certain number of tire-kickers. The barriers to starting an application are pretty low, requiring just an account on the ICANN web site and a one-time password app on your phone.

Only three applications so far have been conditionally approved — one from Europe and two from Asia-Pacific — and three others from Asia-Pac have submitted their applications for review.

Of the 37 that have opened an application, the geographic region of 19 is still not known, so it’s possible the regional mix could change a lot as applications are actually submitted.

The program is open to charities and other non-profits, with participation from commercial entities limited to small businesses based in poorer regions.

Governments say new gTLD program “credibility” at stake

Kevin Murphy, August 20, 2025, Domain Policy

ICANN’s Governmental Advisory Committee is “deeply concerned” about the credibility of the new gTLD program’s Next Round, after a scheme to broaden the geographic spread of applicants has started to look like a failure.

The GAC and ALAC are calling for ICANN to address urgently what is seen as flaws in its Applicant Support Program, which offers deep discounts on application fees to small businesses in non-developed countries and to non-profit applicants.

GAC chair Nicolas Caballero and ALAC chair Jonathan Zuck said governments are “deeply concerned about the program’s current trajectory, particularly given the limited time remaining in the application window and the disproportionately low representation from underserved regions”.

ICANN said last week that it has approved the first three ASP applicants. One applicant is from Europe and two are from the Asia-Pacific region.

The latest monthly stats, dated July 23, show that only five applications were classified as “Submitted & in Review”, while 25 were “Initiated” and 26 were “In Draft”. By geography, 10 potential applications come from Africa, 16 from Asia-Pacific, four from Europe, 19 from North America and just two from Latin America.

Caballero and Zuck wrote (pdf):

we also identified a geographic imbalance from ICANN’s data… despite seven months of outreach, potential applications from North America (33%) vastly outnumber those from the LAC region (3%), raising questions about the inclusivity of the program.

we really think that the ASP is not merely a procedural requirement but a cornerstone of the Next Round’s credibility. At minimum, failure to address its structural challenges risks perpetuating the dominance of well-resourced entities, undermining ICANN’s multistakeholder principles. We kindly request the Board to treat this matter with the urgency it demands

They want ICANN to conduct a fast review of why the geographic balance is tilted towards North America at the expense of Latin America, Asia and Africa.

As I’ve previously noted, the North America region by ICANN’s definition is small. It doesn’t even include Mexico. Small businesses from the USA and Canada don’t qualify for the ASP and the only other places in the region are US island territories such as Puerto Rico and Guam.

The GAC and ALAC want to know whether the low uptake elsewhere is due to ICANN’s lack of local outreach, complexities in the application process, or costs. Why are draft applications not being submitted?

With the clock ticking down to the November 19 closure of the application window, The August 15 letter calls for ICANN to figure out what’s going wrong and let it know by August 22 — this coming Friday.

Even if it wasn’t August, and we weren’t talking about ICANN, that’s a pretty tight deadline.

NIXI planning doomed new gTLD bids

Kevin Murphy, August 20, 2025, Domain Registries

Indian national ccTLD registry NIXI is reportedly planning to branch out into new gTLDs, unfortunately it’s picked two strings that are strictly banned under ICANN rules.

According to an Economic Times interview with CEO Devesh Tyagi today, NIXI has eyes on applications for .india and .bharat in next year’s application round. “Bharat” is the Latin transliteration of the Hindi endonym for India.

Unfortunately for NIXI, applications for both strings would be doomed to failure under ICANN rules, according to the current draft of the new gTLD program’s Applicant Guidebook.

The AGB says: “Applications for strings that are country or territory names will not be approved”.

Such names are defined as, among other things: “It is a short-form name listed in the ISO 3166-1 standard, or a translation of the short-form name in any language.”

Both “india” and “bharat” fall into those categories. India is in the ISO 3166-1 standard and Bharat is its translation.

There are no carve-outs or exceptions for national ccTLD registries, even with local governmental approval. The prohibition is based on government advice and pretty much welded into the AGB at this point.

Should NIXI apply for these strings regardless, it would be able to request a partial refund but would still potentially lose tens of thousands of dollars in unrecoverable expenses.

NIXI already runs .भारत (.bharat in the Devanagari script used in Hindi), but that was applied for and won under ICANN’s entirely separate IDN ccTLD Fast Track program, which allows ccTLD operators to apply for internationalized domain name versions of their existing ccTLDs.

Loads of firms flunk out of next-round gTLD back-end program

A surprising number of would-be back-end registry service providers have already been eliminated from ICANN’s Registry Service Provider Evaluation Program for not submitting their applications in time.

Program statistics for May recently published reveal that 19 potential RSPs were in the system but failed to submit their required information before the application window closed May 20.

That leaves a total of 46 RSPs still in the system (pretty much in line with expectations) with 26 of those still waiting to clear their background checks. Another 15 have fully submitted their bids, though none have yet been approved.

The stats, which are broken down by geographic region, means that a maximum of one RSP from the Latin America and Caribbean region and one from Africa will be pre-approved to provide back-end services when the next new gTLD application window opens next year.

But wannabe RSPs will be able to apply again, simultaneously with their clients gTLD applications.

Asia-Pacific has 15 live applications, Europe 17 and North America 12.

The RSP program gives new gTLD applicants the chance to tick the technical services questions box by simply signing up with an already-approved provider. Being preapproved gives a pretty strong competitive advantage to RSPs in the 2026 round.

Governments erect bulk-reg barrier to new gTLD next round

Kevin Murphy, June 12, 2025, Domain Policy

No new gTLDs should be added to the internet until ICANN develops policies addressing the abuse of bulk domain name registrations, according to the Governmental Advisory Committee.

The GAC this afternoon drafted formal Advice for the ICANN board stating that policy work on bulk regs should get underway before ICANN 84, which takes place in Muscat, Oman in late October.

While the wording still may change before it is sent to ICANN, the current draft advice reads:

The GAC advises the board: To urge the GNSO Council to undertake all necessary preparation prior to ICANN84 towards enabling targeted and narrowly scoped Policy Development Processes (PDPs) on DNS Abuse issues, prioritizing the following: to address bulk registration of malicious domain names; and the responsibility of registrars to investigate domains associated with registrar accounts that are the subject of actionable reports of DNS Abuse.

The advice on bulk regs is fairly self-explanatory: the GAC has become aware that spammers typically shop around for the cheapest TLDs then register huge amounts of domains on the assumption that some will start getting blocked quite quickly.

The second part of the advice probably needs some explanation: under the current ICANN contracts, registrars have to deal with abuse reports concerning domains they sponsor, but they’re under no obligation to investigate other domains belonging to the registrants of those domains.

So, if a scumbag registers 100 domains for a spam campaign and only one of them is reported as abusive, the registrar can comply with its contract by simply suspending that one domain. The GAC thinks it should be obliged to proactively investigate the other 99 names too.

The advice seems to have been inspired by two sources: NetBeacon’s recent Proposal for PDPs on DNS Abuse (pdf) and data from Interisle Consulting.

Both pieces of advice obviously could have an impact on registrars’ top and bottom lines. They could lose revenue if they currently make a lot of money from bulk regs, and their costs could be increased with new obligations to investigate abuse.

An added wrinkle comes in the GAC’s rationale for its advice, which suggests that dealing with bulk regs and abuse probes should be a gating factor for the next round of new gTLDs going ahead. It reads:

Before new strings are added to the DNS as a result of the next round, further work on DNS Abuse is needed to stem the increasing cost to the public of phishing, malware, botnets, and other forms of DNS Abuse.

The core text of the advice was compiled in furtive huddles on the edges of sessions at ICANN 83, and I believe Switzerland held the pen, but it seems the US government was the driving force behind the push to make abuse a barrier to the next round.

As I reported on Monday, the US GAC rep said that “in light of the global phishing problem… and similar concerns the United States is of the view that we should not expand the DNS too broadly”.

Little interest in cheapo gTLD program

Kevin Murphy, June 11, 2025, Domain Policy

ICANN’s program to offer heavily discounted new gTLD application fees to certain organizations has so far seen little uptake, and some governments are not happy about it.

The Applicant Support Program offers up to 45 qualified applicants a discount of up to 85% on their application fees. That’s worth almost $200,000 each. ICANN will also hook applicants up with pro-bono application consultants and help out with auctions if necessary.

While 40 applications are in the process of being drafted, according to ICANN’s latest monthly stats, only four finalized applications have been submitted and there’s no way of telling whether the other 40 will convert to full applications.

The low number has members of ICANN’s Governmental Advisory Committee concerned, partly because of a deal it struck with ICANN last year that would encourage a change of strategy if it turned out some regions were more represented than others.

The arrangement saw ICANN promise to refocus its outreach efforts on under-served regions after tallying up the home nations of the first 20 submitted applications. With the 12-month program application window now well past the half-way mark, the GAC is worried that by the time the 20th bid is logged, it will be too late to course-correct.

It now seems likely that the GAC’s formal Advice from the ongoing ICANN 83 meeting in Prague will see language included saying ICANN should conduct its review of the applications now, while there’s still time to adjust the strategy.

Currently, the stats show a strange and surprising mix of geographies.

North America has the most applications in draft at 15. This is weird because entities based in the US and Canada don’t qualify for the discount, ICANN doesn’t count Mexico as North American, and the only other economies in the region are US island territories like Puerto Rico and Guam.

Meanwhile, the whole of Latin America and the Caribbean region, with all its half a billion citizens, has just two applications in draft. That’s the just one more than Europe, which has just a handful of qualifying nations.

Africa and Asia-Pacific both have seven applications in draft, and Asia-Pac also has three fully submitted bids.

Based on the current stats, you’d have to assume ICANN would need beef up its outreach in Latin America if it wanted to rebalance the numbers. Europe probably doesn’t need as much love because so few countries there qualify.

As well as encouraging ICANN to analyse its number immediately, the GAC is also considering text that would connect applicants in drafting with their local governments, to see if they need any assistance getting over the final hurdle.

US government opposes most new gTLDs

Kevin Murphy, June 9, 2025, Domain Policy

The US government has come out against most of the new gTLDs likely to be applied for in next year’s application round, saying they will contribute to the “global phishing problem”.

The eyebrow-raising revelation came during an intervention from Susan Chalmers, the country’s senior representative on the Governmental Advisory Committee, at the ICANN 83 meeting in Prague this afternoon.

Chalmers said the US is not opposed to the next round in general, but “has some reservations” that the expansion could make DNS abuse worse and that ICANN should “consider how to limit the expansion appropriately”.

Here are her remarks in full:

The United States has some reservations about the next round of new gTLDs. Specifically we have concerns that expanding the DNS too broadly can lead to more spam and DNS abuse for everyone on the internet. Our concerns are not for a next round in general to be clear. We see value in certain categories of applications such as for geo-TLDs and for internationalized domain names. In some cases it makes sense to add new strings to the DNS, but in light of the global phishing problem (which we will learn more about tomorrow) and similar concerns the United States is of the view that we should not expand the DNS too broadly. As the GAC did in 2013 we must consider how to limit the expansion appropriately to take into account public interest impacts.

The US, which has at least five civil servants attending the GAC meetings in Prague, was the only government to openly oppose new gTLDs during this afternoon’s session.

The position puts the US at odds with likely the majority of next-round new gTLD applicants, which could be a cause for concern.

While there will no doubt be some worthy geographic TLDs and IDNs applied for, if 2026 is anything like the 2012 round most applications will be commercial in nature, with as broad an appeal as possible.

Sadly, no doubt some applicants will be the kind of chancers who want to make their millions selling disposable domains for a buck apiece to spammers.

While Chalmers’ remarks may be somewhat surprising, the US position under Trump isn’t a million miles away from the Obama administration’s position in the run-up to the 2012 round.

Back then, the US tried successfully to strong-arm ICANN into giving the GAC more powers over which gTLDs could and could not enter the root. Those powers have been grandfathered in to the rules for next year’s round.

But the political landscape was different back then. ICANN was still a US government contractor, which irked other governments. Some nations wanted ICANN’s powers to be expatriated and given to a body like the International Telecommunications Union. The US was keen to keep the Org under its jurisdiction, and thought a beefed-up GAC was the way to do it.

It seems unlikely that the US could derail the next round entirely. Technically, it would have to win over the full GAC to produce a consensus against the expansion, but one of the hallmarks of the Trump administration so far has been its refusal to play nicely or respect multilateralism, so who knows what might happen.

The US could also use ICANN’s own rules to object to individual new gTLD applications it deems risky or unworthy.

A GAC consensus advice objection against an applications has historically been enough to kill it dead, but any nation can also choose to go it alone by issuing a so-called GAC Early Warning.

An Early Warning is a unilateral notice to an applicant that a government doesn’t like their application and may try to get it rejected or changed in some way. Applicants are free to ignore such warnings, but are encouraged to engage with the government in question to resolve their concerns.

Could Chalmers’ remarks today be the first early warning?

Nova announces $45 million of new gTLD applications

Kevin Murphy, March 10, 2025, Domain Registries

Nova Registry, which runs .link, has announced it plans to apply for 200 new gTLDs when ICANN opens up the next application window about a year from now.

It’s the first time in this round a company has announced plans to build a huge TLD portfolio. It would cost around $45.4 million in application fees alone, if ICANN’s guide price of $227,000 stays true.

It would make Nova the second-largest applicant by gTLD count to date, dwarfed only by the over 300 Donuts applied for in 2012. It would be about twice as large as the 101 Google applied for last time.

In the 2026 round, only Unstoppable Domains has announced a large number of applications — more than 50 — but those are all with partners that would presumably eventually become the contracted registry.

It’s not entirely clear from today’s announcement whether Nova is financing this project, which it calls SuperNova200, alone, or whether it’s looking for business partners.

“We will apply for 200 new Generic Top-Level Domains (gTLDs),” the registry says. “A new breed of gTLDs to drive innovation, competition, and consumer choice while enhancing the utility of the DNS.”

Nova entered the market in 2022 when it acquired .link from UNR. It appears to be ultimately owned by domainer Yonatan Belousov and is managed by ICM Registry alum Vaughn Liley.