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Germany crosses 10,000 dot-brand domains milestone
Kevin Murphy,
April 2, 2024, 14:20:04 (UTC),
Domain Registries
The number of domains registered to Germany-based dot-brand registries crossed the 10,000 mark in the last few weeks, thanks to a handful of enthusiastic registrants.
That’s almost half of all the domains currently showing up in dot-brand zone files, which stands at just over 21,000, according to my database.
German companies have been the most-prolific users of dot-brands, with the financial services company Deutsche Vermögensberatung (DVAG) currently accounting for over 7,500 domains.
As well as having several corporate web sites on .dvag domains, DVAG gives out firstname-lastname.dvag domains to its network of financial advisors, with each domain redirecting to a personalized, template-driven digital business card on dvag.de.
Car-maker Audi, part of Volkswagen, is the second-biggest user, with over 1,700 current .audi domains connecting its network of dealerships and many domains for individual car brands. Its dealers also get template-driven brochureware web sites, but there’s no redirect to a different TLD.
Fellow car-maker BMW and retailer Schwarz Gruppe, owner of the Lidl supermarket chain, are among the other dot-brands with hundreds of domains to their name.
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