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A dot-brand so unloved they killed it twice

Kevin Murphy, June 25, 2024, 14:09:30 (UTC), Domain Registries

Indian consumer goods firm Dabur has told ICANN to turn off its dot-brand for the second time, having had second thoughts a few years ago.

The company, which mainly sells Ayurvedic alternative medicine products, had originally asked for its registry contract for .dabur to be terminated in 2021, but changed its mind shortly before ICANN actually pulled the trigger.

As I noted at the time, dabur.com popped up a prominent fraud warning when people visit the site, urging people to only trust dabur.com to source its products.

There was a dot-brand business case right there, but evidently Dabur couldn’t find it. The fraud pop-up still appears today, three years later.

The gTLD did have a few registered domains, but my records show no zone file activity since 2017.

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Comments (1)

  1. Matthias Pfeifer says:

    It would be an amazing case for psychologists if we see another brand applying for a brand next round.

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