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This company had every reason to want a dot-brand, but just killed it off

Kevin Murphy, July 30, 2021, 12:34:32 (UTC), Domain Registries

The latest dot-brand to terminate its new gTLD registry contract with ICANN could have been a case study in why dot-brands are a good idea.

Dabur India is 137 years old and makes over a billion dollars a year selling consumer goods — mainly cosmetics and personal care products, but also shady-looking Ayurvedic alternative medicines and supplements — in its home country and beyond, and it had experimented with using its .dabur gTLD over the last six years.

But it’s no longer interested, telling ICANN recently that it wants its Registry Agreement torn up, which ICANN has agreed to.

That’s despite the fact that Dabur appears to be suffering from exactly the kind of problem that dot-brands were supposed to help mitigate.

If you visit its web site at today, you’ll be immediately presented with a very prominent pop-up warning you about scammers exploiting the Dabur trademark to grift money out of people who think they’re signing up to be official distributors.

The notice is lengthy but in part reads:

DABUR is only dealing with trade through and any person claiming themselves to be taking order for the supply of DABUR products via phone/online may be cheating with you. DABUR shall not be responsible for any order placed other than on our official website

One of the biggest selling points for the dot-brand concept is that customers can be taught to distrust any solicitation purporting to be legit if it does not originate from a domain in the relevant dot-brand.

If the notice on is any guide, turns out you can do the same thing with a .com domain.

Dabur had briefly experimented with its gTLD not long after it was delegated. Current zone files show half a dozen .dabur names, but only two seem to resolve or show up in search engines. One redirects to the .com site.

Ironically, the other is, in which Dabur solicits doctors to sign up to push its Ayurvedic products. Ayurveda is a form of medical quackery popular in South Asia.

Added to the recent self-termination of QVC’s .qvc, the total number of dot-brands to lose their registry contracts is now 91.

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Comments (3)

  1. Samit says:

    Ayurveda is the foundation of almost all forms of medicine, traditional and modern including Chinese / Tibetan / Unani / Naturopathy and even parts of Allopathic medicine can find roots in the knowledge of plants it provides.

    Which is why you have pharma companies trying to patent traditional remedies found in Ayurveda while trying to bad mouth the source of knowledge. Because once people realise they don’t need big pharma to take control of their own health, it’s bad for their business.

    Calling is ‘quackery’ comes from the same school of thought that tries to dissociate Yoga from it’s roots.

  2. Kevin Murphy says:

    The Indian Medical Association calls it quackery.

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