Volkswagen ditches its dot-brand
Another major car-maker has thrown in the towel on its key dot-brand gTLD. This time it’s Volkswagen.
Referring to .volkswagen, the company has told ICANN: “This top level domain has never been utilized by Volkswagen of America and we do not intend to utilize it.”
The company had already ditched its secondary dot-brand, .大众汽车 (.xn--3oq18vl8pn36a), which is the Chinese version of its name.
Fiat Chrysler and Bugatti have both also previously terminated dot-brand contracts, while Seat and Audi each have thousands of names in their main dot-brand gTLDs.
Another six dot-brands self-terminate (two are very strange)
Three companies have asked ICANN to turn off a total of six dot-brand gTLDs. Two each.
Lifestyle Domain Holdings no longer wants to run .cityeats and .frontdoor, Paramount-owned CBS Domains wants out of .cbs and .showtime, and chocolate maker Ferrero wants rid of .kinder and .rocher.
It’s perhaps not surprising that Lifestyle Domains is done with .cityeats and .frontdoor, given that they were never used. What is surprising is that the brands themselves have been defunct for many, many years.
The registry was a part of Scripps Networks, an American cable TV company that owned HGTV and the Food Network. It’s now part of Warner Bros Discovery. CityEats.com and FrontDoor.com were part of its online empire.
But both sites were sold off to third parties in 2015 — the same year Lifestyle signed its two registry agreements with ICANN. In the case of .cityeats, the brand seems to have been sold off months before the contract was signed.
The registry appears to have been paying ICANN $50,000 a year for two TLDs is has absolutely no need for — it owned the dot-brands but not the matching brands. Very weird.
The case of CBS is little more typical. The company has three active domains in .cbs — one just a redirect to a privacy policy — and none in .showtime. It’s a case of not knowing what to do with the TLDs.
The Ferrero case is similar — the domains were not used and the company doesn’t want them any more.
I’ll give the chocolatier honesty points for the message on both nic. sites, which basically admits they were defensive registrations: “This domain is registered and protected by BARBERO & Associates Ltd”.
As both of these strings are non-English dictionary words, they could come up for grabs in the next round. “Kinder” is German for “children”, so it’s not impossible someone might want it as kid-focused generic.
Huge telco dumps gTLDs after rebrand
e&, a major telecoms company in the Middle East, has told ICANN to scrap its two dot-brand gTLDs following a partial corporate rebrand last year.
The Abu Dhabi-based company, which operates in 16 countries and has turnover of over $7 billion, said it no longer wishes to operate .etisalat and its Arabic equivalent, اتصالات. (.xn--mgbaakc7dvf). It’s never used the domains.
The company last year said it was rebranding as e&, the ampersand perhaps demonstrating that its marketing folk have little interest in intuitive domain names. “Etisalat by e&” is still used in some territories.
The firm uses eand.com as its primary web site domain.
As dot-brands with no domains and no customers, ICANN will quietly drop them from the root in due course.
A second new gTLD has FAILED and will be sold off
A second commercial, non-branded new gTLD has thrown in the towel after failing to sell many domains and ICANN will seek out a new registry operator to take over.
Desi Networks has told ICANN it wants to unilaterally terminate its contract to run .desi, which as of the end of March had 1,425 domains under management after almost a decade in the root. It peaked at 4,330 domains in December 2018.
ICANN said it will invoke its Registry Transition Process to find a new registry operator. That’s essentially an auction, though if Desi Networks has so far failed to find a buyer privately one wonders how much attention it will attract.
The term “desi” broadly refers to people of South Asian residence or descent, usually Indians and the Indian diaspora. With over 1.5 billion potential registrants, on paper it looks like a winner.
But a Google search for .desi sites reveals just a handful of active domains, all related to porn sites.
The registry seems to have given up on approving zone file requests some time last year, so I have no insight into the kinds of domains currently registered, but ICANN says they are registered to third parties.
None of the registry’s own web sites, save nic.desi, appear to be working, and its Twitter account has been dormant since 2018.
The failure of the business doesn’t appear to be from a lack of channel opportunities. The gTLD is available through most of the major registrars, according to transaction reports, and runs on CentralNic’s back-end.
ICANN said it may transition .desi to an Emergency Back-End Registry Operator while it sorts everything out.
The Registry Transition Process has been invoked just once before, in 2021, after Atrgon’s .wed failed. That gTLD has been using an EBERO, Nominet, for six years.
Most registries that have terminated their gTLD contracts have been dot-brands with no third-party registrants. ICANN just removes those from the root.
Registrar linked to defunct social network terminated
ICANN has terminated a registrar for not paying its fees and other infractions.
ICANN Compliance, in a termination notice effective August 10, said that US-based, Indian-operated Nimzo 98 had failed to provide a Whois service and escrow its registration data.
These secondary breaches seem to be side effects of the fact that the company is no longer operating. It’s been ghosting Compliance since December, according to the notice.
Nimzo, as I blogged in May, seems to have been the in-house registrar of a short-lived social network project name Houm, which offered users a domain name as part of the service bundle.
It peaked at about 21,000 names before it abruptly deleted them all, last October, registry transaction reports show.
At the last count, this March, it had just 270 names under management. ICANN will trigger its De-Accredited Registrar Transition Procedure to move whatever remains today into safer hands.
Travel gTLD registry dumps three strings — NOT dot-brands
Future new gTLD application rounds will likely have three extra travel-related strings up for grabs, after the barely-precedented decision by a registry operator to dump three generic, non-branded strings.
Travel Reservations Srl, the registry owned by Despegar, one of South America’s largest online travel booking services, has told ICANN to tear up its contracts for .hoteles, .vuelos and .passagens.
These are the Spanish translations of “hotels” and “flights” and the Portuguese for “tickets” respectively. Despegar had also applied for the Portuguese .hoteis, but withdrew its bid before delegation.
None of the gTLDs ever launched and none had any registered domains. As such ICANN is not looking for a successor registry to protect registrants. The strings will be available to other applicants in future rounds.
Despegar never made any secret about the fact that it didn’t quite know what it wanted to do with its gTLDs when it applied in 2012, its applications noting that it would take a wait-and-see approach before making the domains available.
It waited, it saw, and a decade later it’s apparently decided it doesn’t want to operate these TLDs after all.
The fact that its termination notices were sent in January this year but dated November 6, 2020, may be indicative.
.food registry to dump four dot-brand gTLDs
A company controlled by Warner Bros Discovery is dumping four of its dot-brand gTLDs, but keeping hold of .food, which it has been sitting on, unused for the better part of eight years.
Lifestyle Domain Holdings has asked ICANN to terminate its registry contracts for .foodnetwork, .travelchannel, .hgtv and .cookingnetwork, which are four of its US cable TV channels.
Unusually, the termination notice contains a bit of color explaining its decision:
Despite efforts over the years to develop a marketing strategy for deployment of these assets, the company has determined there is not a current use for them and therefore requests early termination of the ICANN Registry Agreements and to wind down these assets
The gTLDs have never been used, something that can also be said for the remainder of Lifestyle’s original portfolio of 11 gTLDs.
The registry was originally owned by Scripps Networks, but following a series of M&A since last year it’s been majority owned by media giant Warner Bros Discovery.
It also has current contracts for .food, .diy, .cityeats, .living, .frontdoor, .lifestyle, and the mysterious .vana (presumably a brand that Scripps was planning to launch in 2012 that never materialized).
The registry’s back-end was Verisign and its new gTLD consultant was Jennifer Wolfe.
ICANN loses another dot-brand, this one in use
Linde, a German chemicals company, has asked ICANN to terminate its gTLD registry contract.
Unusually, the dot-brand was actually in use, with many .linde domains still in its zone file, many of which were indexed by search engines.
It seems the company was using two-letter country-specific domains such as cz.linde and feature-oriented names such as socialmedia.linde to redirect to pages on linde.com or even the godawful the-linde-group.com.
But whatever Linde was trying, it didn’t live up to expectations, so .linde is set to be added to the funeral pyre of 100+ dead dot-brands.
Macy’s scraps .macys gTLD
US retailer Macy’s has dumped its dot-brand gTLD .macys.
The company told ICANN recently that it no longer wishes to hold a registry contract, noting that it never used the gTLD.
ICANN last week agreed that as a dot-brand with no third-party users, the domain will not be redelegated to another registry.
It’s the seventh gTLD to scrap its contract this year, lower than ICANN’s budget estimates.
German motoring club dot-brand crashes out
Europe’s largest motoring club has become the latest organization to ask ICANN to tear up its dot-brand Registry Agreement.
The Allgemeiner Deutscher Automobil-Club, which has about 21 million members, has told ICANN it no longer wishes to run .adac. As usual, no explanation was provided.
The gTLD was in use — ADAC currently has a few live non-redirecting sites, including blog.adac and presse.adac. Its primary domain is adac.de.
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