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NIXI planning doomed new gTLD bids

Kevin Murphy, August 20, 2025, 11:00:27 (UTC), Domain Registries

Indian national ccTLD registry NIXI is reportedly planning to branch out into new gTLDs, unfortunately it’s picked two strings that are strictly banned under ICANN rules.

According to an Economic Times interview with CEO Devesh Tyagi today, NIXI has eyes on applications for .india and .bharat in next year’s application round. “Bharat” is the Latin transliteration of the Hindi endonym for India.

Unfortunately for NIXI, applications for both strings would be doomed to failure under ICANN rules, according to the current draft of the new gTLD program’s Applicant Guidebook.

The AGB says: “Applications for strings that are country or territory names will not be approved”.

Such names are defined as, among other things: “It is a short-form name listed in the ISO 3166-1 standard, or a translation of the short-form name in any language.”

Both “india” and “bharat” fall into those categories. India is in the ISO 3166-1 standard and Bharat is its translation.

There are no carve-outs or exceptions for national ccTLD registries, even with local governmental approval. The prohibition is based on government advice and pretty much welded into the AGB at this point.

Should NIXI apply for these strings regardless, it would be able to request a partial refund but would still potentially lose tens of thousands of dollars in unrecoverable expenses.

NIXI already runs .भारत (.bharat in the Devanagari script used in Hindi), but that was applied for and won under ICANN’s entirely separate IDN ccTLD Fast Track program, which allows ccTLD operators to apply for internationalized domain name versions of their existing ccTLDs.


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Comments (1)

  1. Many didn’t ready the Applicant GuideBook in Round 1. At the time, one applicant told us he didn’t need a Backend Registry since he could run everything on his servers.

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