New gTLD applications to cost about $250,000

Getting hold of a new gTLD could cost applicants well north of a quarter million dollars in base application fees alone in the next round, according to ICANN.

Presenting the results of its year-long Operational Design Phase to the GNSO Council via Zoom last night, staffers said application fees are likely to be either around $240,600 or $270,000 next time, higher than the $185,000 it charged in 2012.

Those would be the base fees, not including any additional evaluations or contention-related fees.

The Org next week is set to present its board and the community with a stark choice — one big expensive round along the lines of 2012, with a potential five-year wait for the next application window to open, or a cheaper, staggered four-stage round with maybe only 18 months of development time.

The Operational Design Assessment — a 400-page tome the Org has spent the last 14 months developing — is set to be published early next week, outlining two options for how ICANN should proceed on the next round.

One option is to build a highly automated system that fully implements all of the GNSO’s policy recommendations but costs up to $125 million up-front to build and roll out over five years. Application fees would be about $270,000.

The other would cut some bells and whistles and require more human intervention, but would be cheaper at up to $67 million up-front and could be rolled out within 18 months. Application fees would be about $240,600.

ICANN CFO Xavier Calvez, responding to exclamations of surprise via Zoom chat, said that a decade of inflation alone would lead to a 28% price increase to $237,000 if the next round were opened today, but in two or three years the price could be even higher if current economic trends continue.

While many expected the fact that technical evaluations will be conducted on a registry service provider basis rather than a per-application basis would wipe tens of thousands from the application fee, ICANN pointed out that building and executing this RSP pre-evaluation process will also cost it money.

ICANN wants to operate the program on a “cost-recovery basis”, so it neither makes a profit nor has to dig into its operational budget. It expects “more than three dozen vendors will be required” to help run the round.

It seems that the portion of the fee set aside to deal with “risks” — basically, anticipated litigation — is expected to be around a fifth of the total, compared to about a third in the 2012 round.

ICANN is asking its board and the community to decide between what it calls “Option 1 — One Big Round” and “Option 2 — Four Annual Cycles”.

Option 1 would essentially be a replay of 2012, where there’s a single unlimited application window, maybe a couple thousand applications, and then ICANN processes them all in a highly automated fashion using custom-built software.

Option 2 would allow unlimited applications once a year for four years, but it would cap the number processed per year at 450 and there’d be a greater degree of manual processing, which ICANN, apparently unfamiliar with its own history of software development, thinks poses additional risk.

My hot take is that the Org is presenting a false choice here, much like it did in January with its ODA on Whois reform, where one option was so unpalatably time-consuming and expensive that it had most of the community retching into their soy-based lattes.

There’s also an implicit criticism in both ODAs that the community-driven policy-making process has a tendency to make big asks without adequately considering the resources required to actually get them done.

I might be wrong, but I can’t at this early stage see much support emerging for the “One Big Round” option, except perhaps from the most ardent opponents of the new gTLD program.

ICANN expects to deliver the ODA — 100 pages with 300 pages of appendices — to its board on Monday, with wider publication not long after that. It will hold two webinars for the community to discuss the document on Wednesday.

Macy’s scraps .macys gTLD

US retailer Macy’s has dumped its dot-brand gTLD .macys.

The company told ICANN recently that it no longer wishes to hold a registry contract, noting that it never used the gTLD.

ICANN last week agreed that as a dot-brand with no third-party users, the domain will not be redelegated to another registry.

It’s the seventh gTLD to scrap its contract this year, lower than ICANN’s budget estimates.

Elon Musk chaos credited with surge in .social regs

Elon Musk’s chaotic takeover of Twitter has been credited with leading to a surge in .social domain registrations last month, according to registry Identity Digital.

.social leaped into the top 10 of the company’s most-registered TLDs at number five internationally and number two in North America, second only to legacy .info, the company reported this week.

ID said that month-over-month .social regs increased 435% in the first two weeks of November.

It’s a pretty small TLD, so the boost only equated to an increase of about 5,000 domains in November, according to zone files, which put the current count at about 35,000.

Musk closed his acquisition in late October, and he started Trussing it into the ground the following week, laying off thousands of employees and cack-handedly attempting to monetize the “blue check mark”.

ID reckons this is behind the increase in .social sales, with CEO Akram Atallah saying in a press release: “Volatility in social platforms that people rely on leads users to take action to own their digital identity and content, which often starts with finding a domain name.”

He pointed to Twitter alternative Mastadon, which is a decentralized, open-source platform and uses a .social domain, as a driver for the growth. Some of the new .social regs point to Mastadon installs, ID said.

ID also sold premium names arts.social, lol.social and justice.social during the month, but no .social domains appear on its top 20 sales in its most-recent monthly report.

New new gTLD registry in town as Rostam buys UNR

UNR, the former Uniregistry, has emerged under new ownership, new leadership, and with another new name, apparently finalizing Frank Schilling’s piecemeal exit from the domain name industry.

The nine gTLD contracts remaining with UNR following its fire-sale auction 18 months ago are now owned by Internet Naming Company, which like UNR is based in Grand Cayman.

The new company, which appears to be a continuation of UNR yet promising a “clean slate”, is owned and run by Shayan Rostam, who was UNR’s chief growth officer and previously worked for XYZ.com and Intercap.

INC’s portfolio comprises .click, .country, .help, .forum, .hiv, .love, .property, .sexy, and the unlaunched .trust, which together have over 350,000 registered domains.

Registry-recommended retail pricing varies wildly between TLDs, from the .com-competitive, such as .click at $9.99, to the wallet-busting, such as .sexy at $2,999 and .forum at $1,199.

INC is also offering consulting, auction and management services for other TLDs, including dot-brands.

The emergence of INC means we now know where all 23 of the gTLDs UNR auctioned off last year ended up. XYZ.com wound up with 10, with GoDaddy, Top Level Design, Nova Registry and Dot Hip Hop all grabbing one or two each.

UNR sold its registrar business to GoDaddy and its registry back-end business to Tucows (which is supporting INC’s portfolio) last year, giving INC the ability to talk about going “back to basics”, unencumbered by any conflicts of interest.

The new company is using inaming.co for its web site. The individual TLDs’ sites still use UNR landing pages.

Unstoppable Domains stops over 116,000 domains as alt-root TLD goes dark

Blockchain alt-root provider Unstoppable Domains has taken a huge credibility hit with its decision to essentially turn off one of its TLDs, rendering over 116,000 domains pretty much useless.

Unstoppable said Tuesday that it has stopped selling .coin domains and would immediately stop supporting their resolution. The names would no longer work with the over 500 cryptocurrency wallets, apps and services that integrate with Unstoppable, the company said.

“As of today, we’ve disabled .coin resolution in our libraries and services. Unstoppable domains are self-custodied NFTs, so you still own your .coin domain, but it won’t work with our resolution services or integrations,” Unstoppable said in a blog post.

According to AltRoots.com, there were almost 117,000 .coin domains at the time they were turned off.

That’s about the same size as Identity Digital’s .email gTLD, and the shutdown is the equivalent of ID telling its registrants that they can keep their domains, but it’s deleting the .email zone file.

The decision drew immediate critical reaction on social media, with many users pointing out that the Unstoppable system doesn’t sound particularly “decentralized” or censorship-resistant any more.

“Doesn’t sound too decentralized or empowering. Hopefully this will wake people up,” one Twitter user wrote.

“So many people literally just had to change their identity due to incompetency. Basically like visa saying you can keep the card but it wont work anywhere anymore,” wrote another.

Users also criticized the company’s decision to offer compensation in the form of store credit — three times what they paid for the domains they return — instead of a cash refund.

Unstoppable said the decision was made after it discovered another blockchain project, Emercoin, has been selling .coin domains since 2014, whereas its own .coin was launched in 2021.

“We’re committed to protecting our customers from the risk of functional collision,” Unstoppable said. “The Emercoin team are pioneers in our industry and we regret that we weren’t aware of this naming collision earlier.”

Name collisions are of course a big deal in the regular DNS, but cohesion around a single consensus root allows risk to be managed and mitigated, as we saw in ICANN’s 2012 new gTLD roll-out.

And in the ICANN system, a TLD would not simply be shut off overnight. Rather, it would transition to an emergency back-end operator for three years until it is either taken over by another permanent registry or wound down in an orderly fashion.

As Domain Name Wire notes, Unstoppable is currently trying to get the operator of a competing .wallet blockchain alt-root TLD shut down in court on the basis of the name collision, and it would have been hypocritical to continue offering its own colliding TLD.

Identity Digital publishes treasure trove of abuse data

Identity Digital, the old Donuts, has started publishing quarterly reports containing a wealth of data on reported abuse and the actions it takes in response.

The data for the second quarter, released (pdf) at the weekend, shows that the registry receives thousands of reports and suspends hundreds of domains for DNS abuse, but the number of domains it takes down for copyright infringement is quite small.

ID said that it received 3,007 reports covering 3,816 unique domains in the quarter, almost 93% of which related to phishing. The company said the complaints amounted to 0.024% of its total registered domains.

Most cases were resolved by third parties such as the registrar, hosting provider, or registrant, but ID said it suspended (put on “protective hold”) 746 domains during the period. In only 11% of cases was no action taken.

The company’s hitherto opaque “Trusted Notifier” program, which allows the Motion Picture Association and Recording Industry Association of America to request takedowns of prolific piracy sites resulted in six domain suspensions, all as a result of MPA requests.

The Internet Watch Foundation, which has similar privileges, resulted in 26 domains being reported for child sexual abuse material. Three of these were suspended, and the remainder were “remediated” by the associated registrar, according to ID.

The report also breaks down how many requests for private Whois data the company received, and how it processed them. Again, the numbers are quite low. Of requests for data on 44 domains, 18 were tossed for incompleteness, 23 were refused, and only three resulted in data being handed over.

Perhaps surprisingly, only two of the requests related to intellectual property. The biggest category was people trying to buy the domain in question.

This is a pretty cool level of transparency from ID and it’ll be interesting to see if its rivals follow suit.

GoCompare makes a big bet on a new gTLD

GoCompare, one of the most recognizable online brands in the UK, is rebranding to Go.Compare, with a corresponding switch to the new gTLD domain name go.compare.

The insurance price-comparison site announced the move, which is being backed up by a three-month prime-time TV advertising campaign, during the series premiere of talent show The Voice UK, which it now sponsors, on Saturday night.

The brand may be unfamiliar to readers outside of the UK, but here it’s pretty well-known due in no small part to its relentless TV ads, which feature a fictional Italian opera singer. There can’t be many Brits who don’t recognize the jingle, once described as the “most irritating” on TV.

And that jingle now has an extra syllable in it — the word “dot”. The company described the sponsorship like this:

As part of the sponsorship, Go.Compare’s operatic tenor Gio Compario and the actor who plays him, Wynne Evans, are both in the judging chairs, auditioning to find a new voice to help them sing the new brand jingle and play the ‘dot’ in the new website URL. The series will follow Gio and Wynne on their journey to find the best ‘dot.’

This is the first ad:

The company said the rebranding, in phrasing likely to irk many in the domain industry, “means that anyone now looking to use the comparison service will be able search on any device using ‘Go.Compare’, and they will be taken directly to the website.”

It’s inviting customers to direct-navigate, but calling it “search”.

Paul Rogers, director of brand and campaigns, said in a press release:

Behind this, the decision to bring the “dot” into the mix now means that our website is easier to find – regardless of browser or device, all you need to know now is Go.Compare and you’re there. It’s basically taking out the middleman and making it easier for people to find us directly

Go.Compare has been using gocompare.com since it launched in 2006, and that domain is still live, not redirecting, and showing up as the top search result for the company. The domain go.compare does not redirect to the .com, however.

The company’s social media handles now all use the new brand.

The .compare gTLD is a pretty obscure one, that truthfully even I had forgotten exists.

It started off owned by Australian insurance provider iSelect, originally intended as a dot-brand, but sold off alongside .select to Neustar, then its back-end provider, in 2019.

GoDaddy acquired Neustar’s registry business the following year and has since then sold just a few hundred .compare domains, very few of which actually appear to be in use.

I’m not suggesting .compare is suddenly going to explode, but the rebranding and accompanying high-profile marketing effort is surely useful to the new gTLD industry in general, raising awareness that not every web site has to end in .com or .uk.

Identity Digital to release 5,000 reserved names

Identity Digital, the portfolio registry formerly known as Donuts, plans to release around 5,000 names from its reserved inventory later this month.

They’ll carry premium first-year prices, but will be priced to sell via the regular registrar channel.

Among the newly available names are some pretty sweet combos, including: rock.band, miami.dentist, aerospace.engineer, farm.forsale, esports.games, tech.guide, trading.live, dallas.mortgage. clothing.sale, security.software, wedding.video and box.wine.

The names will become available at 1700 UTC on September 13.

Google reveals launch dates for two new gTLDs

Google is slowly working through its backlog of unlaunched new gTLDs, this week announcing go-live dates for two dormant strings.

.boo and .rsvp will both follow the same launch schedule, with month-long Sunrise periods for trademark owners beginning October 4 and general availability starting November 15.

There will also be Early Access Periods, where names can be secured early for daily-decreasing premium fees, running from November 8 to November 15.

Google Registry described .boo as for those “building a website for love, laughs, or a surprise”, while .rsvp is for customers “celebrating a wedding, throwing a fundraiser, or accepting bookings for their business”.

They appear to be among the lightest-touch Google TLDs in terms of restrictions.

Google has been sitting on both gTLDs for over eight years.

ICANN staffing up for next new gTLD round

ICANN has started hiring staff to support the next round of new gTLD applications.

The Org this week posted an ad for a “Policy Development Support Analyst” who will “track generic top-level domain policy proposals and contribute to capacity development in the civil society and noncommercial communities”.

It also appears to be still looking for a “Senior Director, New gTLD Subsequent Procedures”, with an ad first posted in June.

The latter is almost certainly a revolving-door type of opening, where somebody with deep, long-term insight into the industry and ICANN would be the likely hire.

ICANN describes it as a “highly visible role requiring a high degree of organization, leadership experience, management and communications acumen, and subject matter knowledge” where the successful candidate “will provide leadership and direction over multiple tracks of organizational activities toward implementation of a subsequent round of ICANN’s New gTLD (Generic Top-Level Domain) Program”.

The newer, more junior opening appears to have a broader remit, with the focus on non-commercial stakeholder engagement as well as the new gTLD program.

The two jobs are among 35 currently being advertised by ICANN.