Have you ever tried to explain what you do for a living to a friend and watched as their eyelids begin to droop?
That’s a rhetorical question. We all have. Domain names are boring.
That’s why Go Daddy’s advertising is (was?) primarily based on surgically enhanced mammary glands.
My tactic is not dissimilar. I usually explain my job with various stories from the ongoing .xxx saga. People are interested in the politics of porn.
But JPRS, the .jp registry, at some point decided to fully embrace the superficially dull nature of the domain name business in its marketing, to hilarious effect.
Check out this commercial, found via Michele Neylon.