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CentralNic gets into artificial intelligence
Kevin Murphy,
July 9, 2021, 10:38:29 (UTC),
Domain Tech
CentralNic has formed a business unit dedicated to big data and artificial intelligence.
The new Data and Artificial Intelligence Group will be headed by chief data scientist Pawel Rzeszucinski.
The company said that the group will be tasked with leveraging the “vast” amounts of data it generates as a registrar, registry, DNS resolution provider and domain monetization service.
CentralNic said in a press release:
CentralNic stores, manages, and is exposed to huge datasets that can be used for advanced analysis. Examples include; navigation data on tens of millions of daily DNS queries, ad-tech data on tens of millions of domain advertisements, site usage data on hundreds of millions of unique visits and millions of monthly clicks, and similarly extensive data on transactions and registrations.
These extremely large data sets lend themselves perfectly to AI and machine learning applications that can be used to provide a large array of initiatives which will benefit both the Company and our customers. These include; improved customer service, optimised business operations and decision making, enhanced marketing, reduced customer churn and automated detection of non-compliant customer activity.
There’s no mention of licensing its data to third parties, and the company notes that its initiatives will be compliant with current and future privacy rules from the public and private sectors, such as GDPR.
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