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First dot-brand of the year self-terminates

Kevin Murphy, July 21, 2026, 11:38:29 (UTC), Domain Registries

It’s been almost 10 months since ICANN last received a demand from a dot-brand registry operator to terminate its contract, but 2026 has now had its first such request.

Networking gear maker Juniper Networks has asked for its .juniper gTLD to be deleted. No specific reason was given.

You might think that a dot-brand ducking out before we’ve had a chance to see what the current batch of applicants — applying during the current new gTLD application window that closes August 12 — could be seen as a harsh commentary on the dot-brand concept.

But that’s not quite the case here. Juniper got acquired by Hewlett Packard Enterprise last year and is being folded into the HPE brand, a transition that includes the move from juniper.net to hpe.com.

.juniper was never actively used. It was running on Identity Digital’s back-end.


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