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GMO to sell Unstoppable’s crypto domains

Kevin Murphy, August 8, 2022, Domain Registrars

Japan’s largest domain seller, GMO, is to sell Unstoppable Domains’s blockchain-based addresses under a new brand.

The company, which owns the registrar Onamae, is launching a site called “CryptoName by GMO” at cryptoname.jp, where Unstoppable’s full portfolio of crytocurrency-themed extensions are on offer.

Unstoppable said it’s first traditional domain name registrar to offer the service.

The CryptoName web site contains an extensive FAQ explaining that the names are primarily designed to address crypto wallets rather than web sites, where they won’t resolve for the vast majority of internet users and won’t be indexed by search engines.