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Google adds .here and .eat to launch roster

Kevin Murphy, July 17, 2026, Domain Registries

Google has added the long-dormant gTLDs .here and .eat to its 2026 launch timetable, synchronized with the previously announced launch of .fly.

The company has told ICANN that it plans to runs its sunrise periods alongside .fly’s from September 1 until November 9, with general availability following immediately November 10.

All three gTLDs are expected to be open, with no eligibility requirements.

Google has had control over these domains for well over a decade. It’s perhaps informative that the application for .here talks up the potential for location-based services pointing to “the success of FourSquare and Groupon”, two companies whose stars are substantially less bright 14 years later.

.eat will compete against the likes of Identity Digital’s .cafe (which has roughly 25,000 names in its zone today), Punto 2012’s .rest (97,000 names), and Internet Naming Co’s .food (23,000 names).

Google readying its next batch of gTLD launches?

Kevin Murphy, March 10, 2025, Domain Registries

Three more of Google’s stockpile of long-dormant gTLDs showed signs of activity recently, strongly suggesting the company may be preparing to launch them.

The domains get.eat, get.fly and get.here were all registered February 20, according to zone files and Whois records. While none yet resolve, Google typically uses “get” domains for its customer-facing registry web sites.

Other than nic.[tld] and domaintest.[tld], none of the three had previous registrations apart from .here, which had on.here registered back in 2016. That domain resolves for me, but to an infinitely reloading blank page.

Google is currently fresh from the launch of .channel, which went into general availability February 11 and currently has 1,451 names in its zone file.