.goo terminated as search engine closes down
The .goo gTLD is among a pair of dot-brand gTLDs to recently self-terminate.
goo was a 1990s-style search portal focused on the Japanese market and owned by local incumbent telco NTT. It eventually lost relevance and finally closed down for good at short notice last November.
Despite the similar branding, goo was unrelated to Google and in fact predated Google’s foundation by about a year, according to some accounts. It eventually turned to Google to power its search functionality.
NTT has asked ICANN to terminate its .goo registry contract and ICANN has given it the nod.
There was one active .goo domain, www.goo, which redirected to goo.ne.jp, its primary domain.
Joining .goo in self-termination is .wolterskluwer, one of those gTLDs that really makes me scratch my head for having never noticed its existence despite my daily exposure to vast amounts of gTLD data.
It’s owned by Wolters Kluwer, a large Dutch company that provides software for professionals such as doctors and lawyers. Unlike goo, the company appears to be in robust health but it never used its gTLD.
Google beaten in new gTLD contention set
When it comes to new gTLDs, Google is not invulnerable.
Japanese web portal NTT Resonant, a subsidiary of the country’s incumbent national telco, has drawn first blood against the search giant, apparently forcing Google to withdrawn its application for .goo.
NTT has also applied for .goo, the name of its primary portal site, which competes with Google for Japanese-language searchers.
The company had filed a formal legal rights objection with WIPO. The withdrawal demonstrates that the mechanism can protect trademark owners, at least insofar as it can scare off competing applicants.
Google’s bid was marked as withdrawn on ICANN’s web site overnight. It’s the fourth withdrawal from the company, following three misjudged geographic applications, leaving it with 97 active bids.
There are now 82 withdrawn and 1,848 live applications. The maximum number of delegated strings remains steady at 1,365. More program status stats can be found over on DI PRO.







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