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Paul Raymond rebrands under .xxx

Kevin Murphy, December 1, 2011, Domain Sales

Paul Raymond, a well-known porn publisher in the UK, plans to rebrand its portfolio around the .xxx top-level domain, according to ICM Registry.
It’s the “largest single migration of an adult brand to the .xxx top-level domain to date”, ICM said.
Raymond could be described as an old-school pornographer, with a history stretching back to the 1960s, better known for its clubs and top-shelf titles than its online presence.
The deal includes the domains,,,,,,,,,, and, ICM said.
Domains such as and, Raymond’s best-known titles, may also be included, but they’re not mentioned in ICM’s press release. The domain is owned by somebody else.
The migration is expected to be complete by February next year.
The two companies have a relationship going back at least several months, with ICM regularly sponsoring events at Raymond-owned clubs.