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Pru trims its dot-brand portfolio
Kevin Murphy, April 2, 2025, Domain Registries
Financial services company Prudential Financial has dumped one of its three dot-brand gTLDs, which it was not using.
The company has asked ICANN to terminate its contract to run .pramerica, which, despite the name, provides investment services to the Indian market. The subsidiary uses a .in domain for its web site.
While .pramerica has never had a registered domain in the eight years it’s been active, Prudential has two other gTLDs — .pru and .prudential — which are in active use.
Neither is used as the primary domains for their respective brands — both use exact-match .com names — but both have live corporate sites under domains such as pr.pru and stock.pru.
Prudential’s gTLDs all run on GoDaddy’s back-end registry.
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