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TMCH turning off some brand-blocking services

Kevin Murphy, April 13, 2022, Domain Services

The Trademark Clearinghouse is closing down two of its brand protection services after apparently failing to attract and retain registry partners.

The company announced recently that TREx, its Trademark Registry Exchange, will shut down after its customers’ existing subscriptions expire, saying:

The communication that we receive from our agents, resellers, clients and other registries that we have reached out to around improving the product shows that there is currently little appetite for such a service.

TMCH said it may revive the service after the new round of new gTLDs happens.

TREx was a service similar to Donuts’ Domain Protected Marks List and others, whereby trademark owners can block their brands across a multitude of TLDs for a substantial discount on the cost of defensive registrations.

But the TMCH offering was not restricted to one registry’s portfolio. Rather, it consolidated TLDs from multiple smaller operators, including at least one ccTLD — .de — into one service.

It seems to have peaked at 43 TLDs, but lost three when XYZ.com pulled out a couple years ago.

Its biggest partner was MMX, which sold its 22 gTLDs to GoDaddy Registry last year. I’d be very surprised if this consolidation was not a big factor in the decision to wind down TREx.

I’d also be surprised if we don’t see a DPML-like service from GoDaddy before long. It already operates AdultBlock on its four porn-themed gTLDs.

The news follows the announcement late last year that TMCH will also close down its BrandPulse service, which notified clients when domains similar to their brands were registered in any TLD, when its existing subscriptions expire.

Both services leveraged TMCH’s contractual relationship with ICANN, under which it provides functions supporting mandatory rights protection mechanisms under the new gTLD program rules, but neither are ICANN-mandated services.