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Berkens flogs the lot to Go Daddy

Kevin Murphy, December 7, 2015, 20:04:19 (UTC), Domain Sales

Domain investor Mike Berkens has sold almost his entire portfolio of domain names to Go Daddy, both parties said today.

Berkens’ company, WorldWide Media sold about 70,000 names to the company, which plans to list most of them on its Afternic Fast Transfer Network.

That’s the service that tries to streamline the purchasing of premium-priced domains as much as possible by making them available intermingled with unregistered names on registrars’ storefronts.

Berkens said on his blog, The Domains, that the decision to sell off most of his portfolio came about largely due to his personal circumstances.

“Simply put, life is short and this it was the perfect time for myself and my family to make a move that doesn’t require working 7 days a week, 365 days a year on the computer,” he wrote.

He intends to continue his work with RightOfTheDot, the auction and premium sales company he founded with Monte Cahn, which is running a big auction at the NamesCon conference next month.

He has also retained a portfolio of adult-themed domains, which he plans to sell via a web site at adult.domains.

A small portfolio of mostly new gTLD domains will be sold via the.domains.

Financial details of the Go Daddy deal were not disclosed, but Berkens said he could have made more money selling the names individually. He expects Go Daddy will find the domains profitable too, he said.

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