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Irish domain sales closely track pandemic restrictions
Kevin Murphy,
August 4, 2021, 15:25:37 (UTC),
Domain Registries
Sales of .ie domains saw their best-ever first half this year, with registration growth closely tracking pandemic-related restrictions.
Local registry IEDR reported this week that it added 33,815 new .ie domains in the six months to June 30, up 1.6% on last year. It ended the period with 324,074 .ie domains under management, up 9.6% on last year.
The registry is in no doubt that it benefited from the cross-industry lockdown bump associated with the coronavirus pandemic.
Comparing first quarter numbers show Q1 2021 regs up 34% on Q1 2020.
Ireland was in strict lockdown measures in the first months of this year, but did not enter lockdown until towards the end of the quarter in 2020.
Second quarter number reflected the same pattern in reverse — regs were down 22% this year, when lockdown had been eased, IEDR said.
The lockdown bump is a phenomenon whereby domain name sales spiked as traditional bricks-and-mortar small businesses rushed to establish an online presence in order to carry on business behind closed doors.
Domain keywords directly related to the pandemic were down in H1 compared to last year, while domains related to summertime, pools and barbecues spiked, the registry said.
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