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Moniker and SnapNames join Key-Systems stable
Kevin Murphy,
February 1, 2012, 16:40:11 (UTC),
Domain Registrars
KeyDrive has acquired rival registrar Moniker and rival aftermarket player SnapNames from Oversee.net, according to a statement on the company’s web site.
The deal, which closed in January, would make the combined company the sixth-largest ICANN-accredited registrar, with over 5.4 million domains under management, KeyDrive said.
KeyDrive formed with the merger of German registrar Key-Systems and aftermarket services provider NameDrive last July. It’s based in NameDrive’s native Luxembourg.
The deal gives the primarily European company an additional footprint in the US market. Moniker is based in Florida, SnapNames in Oregon.
It’s a not-too-soon exit for Moniker, which had a disappointing 2011 largely defined by the super-fast churning of domains under management and the regular canning of staff.
I’ve been hearing rumors that the two Oversee units were on the auction block for months.
It’s the fifth significant piece of M&A in the registrar market in the last six months, following the sale of Go Daddy and Group NBT to private investors, Tucows’ acquisition of EPAG and NetSol’s move to Web.com
Terms of the acquisition have not been disclosed. Indeed, there does not appear to have been an official announcement yet, beyond the KeyDrive home page.
The deal was first reported by DomainNameNews.
More details as they come in.
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