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CentralNic buys a bunch of web sites for $5.2 million

Kevin Murphy, December 20, 2022, 07:49:47 (UTC), Domain Services

CentralNic said yesterday has splashed out $5.2 million on what it calls “a portfolio of revenue generating niche websites”.

The announcement doesn’t specify any of the “multiple” sellers or the nature of the sites, other that to say it will add $1.2 million to the top line and $1.4 million of EBITDA in 2023.

The company was already responsible for monetizing some of the sites it has bought.

CentralNic hinted that it might be slowing down its long-running acquisition spree following the departure of 13-year veteran CEO Ben Crawford last week.

The company said “it is intended that in the future, the emphasis of cashflow generated will be a more balanced approach of returns to shareholders, deleverage and complementary bolt-on acquisitions.”

The newly announced deal was presumably in the advanced stages of closure at the time of Crawford’s departure.


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