Recent Posts
- Response to sex harassment lawsuit “inadequate”, say ICANN vets
- Unstoppable tops four million names
- Amazon readying fashion and book gTLDs
- Five times ICANN deleted a ccTLD, and what it means for .io
- Future of .io domains uncertain as UK hands over Chagos islands
- .ai now has over half a million names
- UK and Israel cut ICANN funding
- Twitter now up-to-date on linkification
- Moment of truth as .music domains finally go on sale
- ICANN fixes embarrassing “What is a Domain Name?” mistake
- Another ccTLD opens up its second level
- Reporter gains first access to .io island for decades
- .io sells $40 million of domains after massive uptick
- After five years, “useless” TLD has two web sites
- Verisign agrees to .com takedown rules
- New .com contract could see ALL domain prices go up
- Investing in .ad domains may be risky
- Plurals ban policy handed to ICANN board
- Three .now domains sell at premium EAP prices
- ICANN confirms new gTLD application fee
- New gTLD application fee rises by thousands after collision call
- Former .co registry defeated in $350 million contract fix case
- Is this the first Next Round new gTLD contention battle?
- ICANN names its Supreme Court judges
- Who uses Sunrise nowadays? You might be surprised
- ICANN gunning for Tencent over abuse claims
- All the one-character .sk domains to be auctioned
- Straggler gTLD signs first ICANN contract for years
- GoDaddy likely to win relaxed .xxx deal
- Tonkin promoted to CEO at auDA
- ICANN hires new Ombuds from WIPO
- Big twist as ICANN bans new gTLD auctions
- ICANN to “strengthen” harassment rules as it picks another homophobic meeting host
- .my global relaunch starts slowly despite cheapo prices
- Hackers break .mobi after Whois domain expires
- The new gTLD next, next and next round
- Squarespace gets sweetened $7.2 billion takeover offer
- ICANN hit by DDoS attack
- Russia calls for ICANN to split from US
- China loses over half a million domains
- ICANN to be director light for months
- FBI seizes Russian fake news domains
- Chinese registrars back in trouble after porn UDRP suspension
- Sataki quits ICANN board
- Microsoft switches two gTLDs from GoDaddy to Nominet
- ICANN homes in on new gTLD application fee
- Four more dot-brands switch back-ends
- Uzbekistan gets its first ICANN registrar
- Almost 100,000 .tr domains registered in one day
- ICA finally comments on .com pricing talks
- Unstoppable reveals gTLD bid doomed to fail
- RDRS usage stabilizing?
- “Frat boy culture” ICANN faces more sexual harassment claims
- Unstoppable gets ICANN accreditation
- AI and games among July’s interesting dot-brand domains
- ICANN U-turns on appeals loophole after community revolt
- ICANN to terminate five new gTLDs
- US could change .com pricing terms
- Two out, two in as NomCom picks new ICANN directors
- .cv domains now on sale worldwide
- It’s official, .internal is blocked forever
- Amazon to launch two new gTLDs this month
- Revealed: who’s really running Epik
- ICANN swaps out Asia VP
- No .uk price hikes despite tumbling sales
- Domain world growth despite .com slide
- Verisign predicts more gloom as registrars shun .com growth
- Republicans quiz NTIA on Verisign .com renewal
- Smaller, more intense ICANN meetings with no free cocktails?
- Private auctions to be banned in next new gTLD round
- .au prices going up
- Nominet names director hopefuls
- Crowdstrike screw-up took down ICANN’s email
- We grassed up .TOP, says free abuse outfit
- ICANN to earmark $10 million for new gTLD subsidies
- TV network rebrands on single-letter domain
- First registry gets breach notice over new abuse rules
- Americans and ICANNers avoid Kigali in droves
- RDRS stats improve a little in June
- Unstoppable Domains goes down after domain hijack
- Four more gTLDs in emergency measures
- New gTLDs and ccTLDs drive domain universe growth
- Eight interesting recent dot-brand registrations
- .me premium sales down
- Pride fails to reverse gay domains decline
- Unstoppable announces another new gTLD bid
- Blockchain naming firm gets ICANN accreditation
- ICANN takes over gTLD after Whois failures
- Verisign: would-be .com contract killers are “wrong”
- Five gTLDs at risk as registry goes AWOL
- Groups make flawed case that .com is a cartel
- RDRS usage hits all-time low
- A dot-brand so unloved they killed it twice
- PorkBun hits two million domain milestone
- Crawford returns to industry to head up Com Laude
- ICANN financial data dump a damp squib?
- Unstoppable plotting manga-themed gTLDs
- Governments call for new gTLD auctions ban
- ICANN names new CEO, and it isn’t Costerton
- ICANN: We will NOT police content
- More sticker shock as new gTLD fees could top $300,000
- ICANN slashes staff and domain prices could rise
- Secret new gTLD application revealed
- WhatsApp now linkifying new gTLDs, but…
- Outrage over ICANN’s new gTLD fees
- Barrett gets second term on ICANN board
- DotMusic delays gTLD launch again
- .tm prices to skyrocket next week
- Bitcoin gTLD gets launch dates
- First metaverse gTLD is announced
- Alibaba off the naughty step
- ICANN to kill auction fund bylaws change
- The people have spoken on RDRS and they said “Meh”
- ICANN restarts work on controversial Whois privacy rules
- GNSO mulls lawyering up over auction fund dispute
- Jury still out on ICANN’s content policing powers
- It now takes TWO WEEKS to get a Whois record with RDRS
- Travel expenses push ICANN into the red again
- ICANN preparing for ONE HUNDRED registry back-ends
- DNS Abuse Institute changes name
- A new way to game the new gTLD program
- .home, .mail and .corp could get unbanned
- Unstoppable to apply for Women in Tech gTLD
- Bob Parsons publishes autobiography
- GoDaddy getting a free pass from porn jail?
Who uses Sunrise nowadays? You might be surprised
Sunrise periods may have been one of the unexpectedly damp squibs of the new gTLD program, but each launching registry is still obliged to run them and they usually attract a hundred or so registrations, some quite surprising.
Amazon’s sunrise periods for .deal and .now closed yesterday, ending with about 160 domains in each, so I thought I’d have a trawl through each zone file to see who’s mad-keen on protecting their trademarks online nowadays.
Excluding registered variants (with and without hyphens, for example), brands under the control of a single parent company, and domains registered to Amazon itself, I’d say there were fewer than 100 actual registrants in each sunrise.
With that in mind, you might expect only the most valuable, most at-risk brands to have participated.
Big tech firms — Meta, Microsoft, Google, Yahoo, Ebay, AOL, Baidu, etc — which are particularly at risk of phishing attacks, have indeed all snapped up names matching some of their famous marks.
Brands that might have a higher risk of counterfeiting, such as fashion and beauty brands like Maison Margiela, L’Occitane, Patagonia, Richard Mille, and Rolex all make an appearance in the zones.
But there are plenty of sunrise registrants whose appearance got me scratching my head.
Perhaps the weirdest registrant is SuperSigns, a sign-maker that appears to operate out of a single location, the size of a typical convenience store, between a Toyota dealership and a Dunkin’ Donuts on a small strip mall in Arizona.
La Famiglia Rana is a brand of ready-made supermarket pasta products that has registered at least three domains in each gTLD during sunrise.
Mars didn’t register mars.now or mars.deal, but its subsidiary did register championpetfoods.now.
CooperVision makes contact lenses and it registered both of its exact matches.
Delsey makes luggage. Danfoss makes electrical components. Nedgia distributes natural gas in Spain. Lechuza makes self-watering plant pots. Invisalign makes dental braces. They all participated in sunrise.
And we all know how mad the Americans are for the sport of polo, which is perhaps why The United States Polo Association chose to snap up uspoloassn.deal before somebody else did.
It’s certainly an eclectic mix, with no readily apparent common theme, but each registrant presumably has its own good reason for buying sunrise matches, even if that reason was simply telling its registrar: “Register everything!”
.now and .deal enter their Early Access Period of general availability today and go to standard pricing at the end of the month.
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