Amazon readies .pay gTLD
Amazon’s gradual trickle of gTLD releases nlooks set to continue this year, with the company publishing plans for .pay this week.
But it appears that the space will be strictly controlled at first, with general availability not coming until well into 2027.
Amazon’s planning to take .pay to its obligatory 30-day sunrise period, where only registered trademark holders may register names, from April 13, according to ICANN documentation.
From May 13, the company is planning a Limited Registration Period, during which eligibility is restricted to those “that conduct payment transactions online using an approved Payment Service Provider or Third-Party Payment Processor.”
Registrants will have to use their domains “in connection with payment-related services, including but not limited to processing payments, facilitating e-commerce transactions, or providing payment gateway services” or risk suspension.
General availability is not expected until February next year.
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