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Four more dot-brands switch back-ends

Kevin Murphy, August 29, 2024, Domain Registries

Four dot-brand gTLDs have recently changed their back-end providers, according to the latest records, three moving away from Verisign.

US insurance company American Family Insurance has moved its .americanfamily and .amfam from Verisign to GoDaddy, as has AARP, a US interest group representing retired people, with .aarp.

Aquarelle.com Group, a French flower delivery company, has meanwhile switched from French ccTLD operator Afnic to London-based CentralNic (which is still Team Internet’s registry brand).

The AmFam moves are notable because while Verisign has for some time been getting out of the dot-brand back-end business, most of its clients have been migrating to Identity Digital.

I count seven gTLDs making the Verisign-GoDaddy switch, compared to 60 going Verisign-Identity Digital over the last couple years. Verisign is now down to a few dozen dot-brands.

The Aquarelle.com move is notable because it’s rare for a dot-brand to use a back-end in a different time zone that predominantly uses a different language, but Team Internet does have a footprint in France and other Francophone countries so it’s perhaps not wholly weird.

Three of the dot-brands are not heavily used — .aarp has three resolving domains that redirect to aarp.org, while .amfam has about 10 names in its zone that do not publicly resolve and .americanfamily has none.

You might infer from the name “Aquarelle.com” that the company is not a big believer in the dot-brand concept, but you’d be surprisingly wrong — .aquarelle has more than 50 domains that resolve to web sites without redirecting to traditional TLDs.

These are the 10 most-used dot-brands

Kevin Murphy, May 29, 2019, Domain Registries

This article was deleted October 1, 2019 after numerous errors were discovered.