Latest news of the domain name industry

Recent Posts

These are the 10 most-used dot-brands

Kevin Murphy, May 29, 2019, 09:42:29 (UTC), Domain Registries

This article was deleted October 1, 2019 after numerous errors were discovered.


If you find this post or this blog useful or interestjng, please support Domain Incite, the independent source of news, analysis and opinion for the domain name industry and ICANN community.

Tagged: , , , , , , , , , , , , ,

Comments (4)

  1. François SEGUY says:

    Great article as always.
    I would maybe add the domain the corp TLD .sncf (SNCF is France’s national state-owned company)? Oui.sncf is the biggest e-commerce website in Europe with 4.7 billion euros of business volume.

  2. A worthwhile list of insight gathering this info. If dot brands somehow, for some reason, one day take off and become the norm for corporate use, these brands will certainly benefit from being some of the first to lay their foundation and adopt. Alternatively, if not, if dot brands continue to serve as vanity URLs and Less than second best alternatives, then they will have spent a small fortune on these names, while wasting a great deal of time and effort. They are all hypothetical, in it to win it maybe’s.

  3. Martin Sutton says:

    Good to highlight some of the use cases amongst dotBrands.
    Other areas that may help to indicate growing usage include site traffic (which ties in with the earlier comment about SNCF) and converting email across to dotBrand domains, which is a considerable project in itself. Internal use cases, however, will not be visible. Nevertheless, focusing on main websites is a helpful indicator of increasing activity in this space.

Add Your Comment