INCO flips a gTLD to Identity Digital
Internet Naming Co has sold one of its gTLDs to Identity Digital, barely a year after taking it from UNR.
The Registry Agreement for .juegos — Spanish for “games” — was assigned to ID subsidiary Dog Beach in early December, according to ICANN records.
ID already runs the English-language .games, while XYZ runs the singular .game. There is no singular gTLD in the Spanish.
.juegos in volume terms has been a disappointment. Originally with UNR predecessor Uniregistry, it peaked at 2,353 domains under management in 2016, when names were priced at around $20 a year.
But the gTLD was affected by Uniregistry’s decision to massively increase prices to compensate for weak volume in 2017, which caused some of the leading registrars to drop the TLDs from their storefront.
To this day, GoDaddy still does not carry .juegos, but Tucows seems to have started selling it again, at an eye-watering $500 a year. Wholesale pricing is believed to be $300 a year. Namecheap sells it for $368 a year.
.juegos had 649 domains under management at the last count. The largest registrar in Entorno, which unsurprisingly based in Spain.
INCO took over .juegos, along with a bunch of other former Uniregistry gTLDs, in late 2022.
It will be interesting to see if ID reduces prices to match .games, which is believed to wholesale at $20 a year.
ShortDot bought another gTLD. Guess what .sbs stands for now?
Growing new gTLD portfolio registry ShortDot has acquired another unwanted dot-brand, .sbs, which it intends to repurpose as an open, generic TLD.
.sbs was originally owned by SBS, for Special Broadcasting Service, an Australian public-service broadcaster. But the company never used it.
Now, while launch plans are still in development, ShortDot intends to relaunch .sbs to mean something entirely different, much as it recently did with .cfd.
“.sbs will be branded as shorthand for ‘Side by Side’, perfect for social causes, charitable organizations and other philanthropic initiatives,” ShortDot COO Kevin Kopas told us.
That does not appear to be a meaning of the acronym in common usage.
ShortDot is currently two weeks away from general availability for its next most-recent acquisition, .cfd, which originally stood for the financial term “contracts for difference” but is now being marketed as “clothing and fashion design”.
The company, best known for high-volume .icu, which has sold and lost over five million registrations over the last two years, now has five gTLDs in its stable, including unused dot-brand .bond and .cyou.
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