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Amsterdam accepts pre-registrations for city gTLD

The City of Amsterdam has confirmed that it has joined the ranks of major international cities applying to ICANN for a new generic top-level domain.
It has commissioned local publishing company HUB Uitgevers to manage .amsterdam, along with its technical partner SIDN, the .nl ccTLD registry.
Unusually, the project has also already started accepting pre-registrations at its official site.
The ICANN application fees are being covered by the local government, but a City of Amsterdam spokesperson said it expects to make the money back from annual royalty payments from HUB.
The famously liberal tourist destination has about 1.2 million inhabitants, according to Wikipedia.